How to create better content in half the time
Lesson 32 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
How to create better content in half the time
Lesson 32 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
32. How to create better content in half the time
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
How to create better content in half the time
So how can you create better quality content in half the time? I know that this title sounds like Clickbait and it sounds unrealistic. But I assure you that the two methods that I'm going to run through with you and the two methods of thinking in regards to creating content that I'm going to share with you in this very video, going to help you achieve just that. Now, obviously, we need to create content. If we are looking to actually promote our businesses on social media, it is an essential aspect of the social media development process. How can we create great content in a way that is consistent? But it also allows us to have a life outside of content creation. Now, the first method is actually quite clever and it was first done, I think by Gary Vuk, if you know who he is, he's a really famous entrepreneur from the US. And he basically set up this system where he would create really long form pieces of content. Like for example, in the modern day, you can see things like podcasts usi...
ng this exact same approach where they have a long podcast, which is like an hour long. And then what they basically do is they cut up that podcast and then ultimately, they have little segments of that podcast shared as separate pieces of content. Now, what does that mean? It means that when you are creating content, think about creating the long form piece of content first and then snip it up into smaller bite sized chunks. And now, instead of just having one piece of content, you've maybe got nine or pieces of content which can last you 10 times as long. Now, this approach works best when you are merging two different platforms together or even just using youtube. So for example, you would post the long form piece of content on youtube or another platform is video focused. And then you would take that long form piece of content, make shorter form pieces of content and then post those short form pieces of content on the likes of youtube shorts which are up to 60 seconds long and then you would post it on Instagram and also post it on Tik Tok. So you're hitting three different platforms whilst not investing any more time in the content development process. Now again, I still stand by my stance of only focusing on one single platform. If you are passionate about basically hitting the three main platforms out there being youtube, Tik Tok and Instagram, then that would be the most efficient way to manage the content creation process by creating long form pieces of content and then splitting it up into short form and then ultimately sharing it, distributing it across all platforms evenly. Please keep in mind that if a piece of content works on Instagram, it doesn't necessarily mean that it's going to work on Tik Tok as well. So that is something that you do need to consider when you're looking at posting on three different platforms at the same time. Now, another way that people use that short form content is to actually point back to the long form content. Because with short form content, there's only so much of a connection that you can have with the person who's actually speaking, right? But what that's doing is for example, on youtube, when people are watching your short form content and they're watching all of it, youtube will think, OK, this person likes watching this type of content, maybe we should promote some of the longer form pieces of content that that short form content is similar to that basically is going to get you more awareness for your profile on the likes of youtube, for example, so that you can get your content in front of more people who it is essentially more relevant to. And well, when you're posting content and managing it and creating it and editing it, it's still a lot of work. So the second method that I wanted to share with you was ultimately building a team. Now, how do you actually build a content creation team. Now, what I found is the best way for me personally is to actually find someone who is really great at taking instruction. They don't have to be the best editor in the world. And then I basically spend my time creating the first type of video for that particular style of that particular purpose. And then I hire them to replicate that for the future. So for example, with these course videos, I basically create the first video and then I send it to my editor who basically replicates the exact same style with the edits, making it feel very natural, adding the same stock videos, adding different titles, making sure that the sounds effects and everything is all consistent. Basically, I want to show him that this is the style that I want. And then I put rules in place to make sure that that person follows the exact same framework so that I get a consistent result across every single lesson within every single course. Basically, what I found was really helpful when I was creating my sops for my content creation team. So basically standard operating procedures. I wanted to make sure that everything was very easy to break down. So I would have the first step, OK, edit the footage so that it feels natural and organic. Second add stock videos that are like this, this this this and this. So for example, I would say, you know, I need stock videos that is bright and airy. So it's not like dark and sinister, it needs to be positive, it needs to have people involved in the actual footage itself. So it needs to be focused around people because people like seeing people and lastly, it needs to be relevant. So if I'm talking about logo design, don't be posting something about coffee, right? That's kind of a very simple thing that you and I would probably figure out and think is very logical. But the reality is that a lot of editors are just trying to finish the job as soon as possible. So making sure you have very structured rules in place is very important and takes a lot more time to actually develop these operating procedures and really put things in place and really get the training laid out. But even if it takes you three times as much time or even 10 times as much time, once you get that document perfect and you have that done and you have the style and the system in place, you always fall to the level of your systems. So as long as your system is high standards and you can share that with someone. And as long as they watch the videos and learn and train themselves, you're always going to get a consistent result which saves you tons of time over the long term, which is the most important thing. And one more unique method which I really want to share with you in this particular video is when you are posting on social media, you are basically trying to figure out what works and what doesn't work. Now, social media is a process of figuring out what is good and what is bad when you are actually developing content, look out for the highlights and the moments where it's kind of like a eureka moment where you see, OK, this type of content works and it gets the awareness and the virality that I want. Once you find that take that, put it into your ammo and ultimately start to look at developing more ideas around that particular win because you're ultimately exploring for opportunities to win on social media. So look at those videos, take that video and then ultimately look at unique ways to kind of spin that and repackage it into a new video going forward. So look at the exact same, try to figure out why that particular video did so well. Read the comments to see what people liked about the video, look at why that video so different to other videos or pieces of content that you've created to get the virality that it did. Why did this video do so well? Why did this picture do so well? Take the time to understand and assess why your content is doing well and why it's failing. And if you do that, you're going to be able to get a far better understanding of what content is going to work better in future. Anyway, I really hope this video was helpful and I hope you're enjoying the call so far. If you need any additional support, please let me know, but I will see you in the next lesson.
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Bonus Materials