Twitter / X
Lesson 29 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Twitter / X
Lesson 29 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
29. Twitter / X
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Twitter / X
Now, I think we can all agree that Twitter or X is very different to a lot of other social media platforms out there, especially since Elon Musk walked through the door and caused all sorts of chaos. Now, one thing about Twitter is it is very much a conversation and it's more of a conversation than any other platform out there. To be completely brutally honest. You're not as much posting content, but you're actually trying to ignite a conversation with the people who are following you. You are obviously still delivering value, but in a way is not as much visually focused, but it's more based on written content. But one thing that's really important in regard to Twitter, if you actually want to use it as part of your marketing tactics is you need to be very much on the pulse with everything that's going on. And that basically means that you need to understand how to communicate effectively with your brand's voice to properly represent your and and what you do in a way that as one profes...
sional, but also that is captivating enough to actually get people to follow you and take notice. Now, one of the greatest things about Twitter is that it is on the pulse and it's really fast moving. So, for example, if you post something on Twitter, it will have its moment and then ultimately, it'll just fall into the ether of the Twitter realm. I guess. I'm not quite sure how to describe that, but basically it's there and then it's gone. But one great thing about Twitter is the fact that you can use hashtags and trending to actually get more awareness than you usually can from other platforms out there. Like Instagram and Tik Tok, obviously, Twitter is very much on the pulse and you do need to keep up with trends and everything that is going on in the world to actually make sure that you are sharing content is relevant to the current times and what is going on in society. So I guess that could also be used as a negative, right? Like you, you need to invest quite a lot of time just to make sure that you are aware of what's actually happening in the world just in case your brand posts something is a little bit controversial and it doesn't really end well. Obviously, the fact that your content has quite a short lifespan is also a little bit of a negative because if you put a lot of time and energy into actually creating some content and it gets a ton of engagement, it doesn't necessarily mean that that content is going to be around for any longer in comparison to a youtube video where you create a great youtube video that's going to grow and grow over time, which is obviously going to be far more profitable and far more useful over the long term. Obviously, I do know that you can post videos and images on Twitter. You do need to keep in mind that it isn't really a visually focused platform. It is very much text based. So please keep that in mind because if you feel like your strengths as a brand and your resources and your talents as a founder aren't based around texting or based around visuals in may be something that helps you consider which platform you want to use in regards to your marketing tactics. So keep that in mind. So we all know that Twitter can be really impactful when it comes to growing a following or getting any form of engagement. But you do need to approach it in a very specific way and you do need to be on the post with things now in regard to cost, I'm going to score this 10 because you literally can just set up account in two seconds and just start tweeting from the second it's set up and because it's so quick to set up, I'm going to score it as a nine for energy to it up because it literally takes no effort whatsoever. All you have to do is just a profile picture and a bio and you're good to go now for energy to maintain, I'm going to score it as a zero. And the reason I'm going to do that is because you have to be on the pulse with everything all the time. For example, Oro would have never got that viral post if you hadn't been watching the Super Bowl, if the person who'd actually been in charge of the Oreo Twitter profile at that time was not watching the Super Bowl, which I know is a huge thing in America. So everyone watches it, that viral tweet would never have happened. So you need to be on the pulse at all times. And if you see an opportunity to actually post something could potentially spark some sort of interest or engagement, then you need to take advantage of it. And you also need to kind of constantly be walking that fine line between trying to get engagement, but also not being polarizing enough to actually cause a little bit of chaos in regards to like the Roi, if you can really get things right with Twitter, I'm going to score it as an eight because if you can communicate really well and you can provide value, you can be on the post with things or you're just naturally good at that Twitter could be a really great platform for you in your brand. Just make sure that you get your brand voice right first just understand that does take a little bit of time to get that right. And all the time you will start to become fluent almost. It is kind of like learning the language right. You are trying to learn how to communicate in a certain way, in a way that is not natural to your mother tongue. So please keep that in mind. And I hope you find this less than helpful. And I look forward to seeing you in the next one.
Class Materials
Bonus Materials