SWOT Matrix and how to use it
Lesson 7 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
SWOT Matrix and how to use it
Lesson 7 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
7. SWOT Matrix and how to use it
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
SWOT Matrix and how to use it
So we now have your four marketing peas in place. And in this lesson, we're going to be using a SWAT analysis to allow you to really empower your marketing strategy. Now, I was once offered $20,000 to basically conduct a swat analysis strategy for a stationary company that created a revolutionary new pencil. But this wasn't just any pencil. This didn't use traditional lead like pretty much every other pencil in the world. Oh no. This pencil marked the paper using lasers and heat, but I didn't end up getting the, I kept asking where's the point anyway? By completing your SWAT analysis, you can give yourself a competitive edge within your market. But let's first understand what a SWAT analysis actually is. So SWAT stands for strengths, weaknesses, opportunities and threats and it helps us to understand our brand's internal strengths and weaknesses as well as external opportunities and threats. Your strengths and weaknesses are internal factors. Strengths are what you're good at. Weakness...
es are areas that need improvement. Now, we need to be quite on with ourselves when kind of really analyzing these internal factors. For instance, the strength might be a really unique product whereas a weakness could be the fact that you have zero money to spend on marketing. Now, opportunities and threats are external opportunities. The external situations that your start up can benefit from while threats are the external factors that could hinder your progress, market research and scanning the environment can help identify these. For example, a growing market can be a great opportunity but also the fact that there's lots of competitors could be a threat. Now, I feel like every brand should conduct a swat analysis before actually developing your marketing strategy. But the good news is it doesn't have to be difficult or complicated. So we mean it's super easy with our pre designed four box system which you can use within your brand guidelines. Then we added carefully developed questions in each box to allow you to populate your swat analysis very easily. So just go to the SWAT analysis slide within your brand guidelines and answer each question as best you can. This will allow you to have a clear idea of what your strengths and weaknesses are and also what opportunities and threats you have to deal with externally. Remember at this point, we're learning more about your brand and also the competitors in the environment that you're about to do battle in. So once we understand the competitive environment, so the terrain that you'll be traveling on and also where you want to go your marketing objectives, then you can start to select the tactics that are best suited for those particular situations. Anyway, we're making some great progress. So let's continue developing your marketing strategy. See you soon.
Class Materials
Bonus Materials