Finalizing your marketing strategy
Lesson 55 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Finalizing your marketing strategy
Lesson 55 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
55. Finalizing your marketing strategy
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Finalizing your marketing strategy
So if you are watching this video, then you have just made it through the marketing strategy course within the brand Builder Pro program. And you should be super, super proud of yourself. And I'll tell you why, because 99.9 per cent of people will never invest in themselves and try and learn the actual strategic steps to building a marketing strategy. They'll try and shortcut it, they'll try and cut corners. But the difference is between you and them is you actually understand what's happening, whereas they still have no idea. Now, you actually know every single step of the marketing funnel. Now you understand the tactics to actually build awareness for your brand, you know how to help customers consider and educate them in regards to your brand. So they can actually buy from you. You now have tactics to actually sell your product or service to your customers. And then you also understand how to keep them as valued customers over the long term, so you can profit as effectively as possi...
ble. Now, this is essentially a marketing strategy. And if you've been filling out your brand guidelines throughout this course, then you'll essentially have your marketing plan in place. Now, if you haven't been filling your marketing plan, then please do not worry the purpose of having this plan and actually taking the time to arrange it and really think about it carefully is it's going to ultimately define how you invest your time, energy and money over the next 12 months trying to market your brand or business. And for each stage within the marketing funnel, you need to make sure that you've selected tactics that you think make the most sense for your target audience in your specific business. So for example, for awareness, take some time to assess all of the tactics that you could choose and then choose the 12 or at most three that make the most sense to you personally. And in that section, make sure that you actually point out and be super clear with what you're going to you, how much you're going to do it. And when you're going to do it by, for example, if you've chosen youtube, and you could say something like I'm going to post four high quality videos every single month next in the box below, make sure that you state exactly how you're going to track to make sure that that particular effort or input is being successfully completed. Now, that's just the awareness stage. But once you have each of those points filled out on all the slides for awareness consideration, sales activation and retention, the next step is to develop your 12 month marketing plan. Now, the only reason for this marketing plan to exist is to keep you prioritized and organized. In regards to your efforts. For example, you should always prioritize and start with building your assets first, which includes things like your website and social media profiles. So take some time to really prioritize and think about what's the most important things for you personally to done and then write those out within each strip of the 12 month plan. So you can stay organized and focused on what you need to get done. And when now one exercise that I love doing and you can do it either on computer or you can write it out on paper. It's completely up to you. I actually prefer paper because I like writing things out and kind of jiggling things around, write down every single thing that you need to do everything in regards to your business, everything out on paper or on a computer, whatever and then take some time to start to put them in three separate boxes. The first is high priority. So if I do these things, it's going to make my life and everything else far easier. The next is next to do. So once I've done the high priority things, these things are the next important they should follow. And then the last box is to do later. So things that I'd like to get done to be honest, if they don't get done, it's not going to be the end of the world. And once you start to prioritize them into these different boxes, you then have a little bit of structure that you can play with. And then you're not trying to organize the full list, but you're basically trying to sort out smaller boxes with less options. This makes things far more manageable and it's really helped me personally. So I would really advise that you at least explore that approach to do the same thing. So once you have everything prioritized, one thing I do need you to keep in mind is that once you have all of your assets in place and you have everything set up, you should be dedicating 95 per cent of your efforts to awareness. If you watch the pipe your earlier on in the course, which if you haven't watched it, please check it out. It's really going to help you to understand the method and the technique that I've been using with thousands of clients over the past decade to help increase their conversion rate on that website. You can really help yourself by getting all of your assets organized, getting all your ducks in a row and then pumping all of your energy into getting water in that pipe. Because then you're going to be able to test things, you're gonna be able to change things, you're gonna be able to improve things. You're gonna be able to get sales, you're going to be able to actually get people involved, intrigued and interested in your business. And this could mean you literally spend all of your time or 95% of your time, should I say within one month or two months or three months or even six months, only generating content if that's your marketing tactic. And what this is going to do is this is going to help you to get super great at doing that one specific thing, your processes and your systems within that particular area will become more refined, more systemized and ultimately more efficient. Now, this may seem crazy, but this is ultimately the focus that you need to really get the ball rolling and get momentum behind you. Now, if you haven't got your brand and your business and your website set up yet, then feel free to check out the other courses in the brand building pro program, which are ultimately going to help you to get your strategic branding in place, your brand identity and your visual expression in place and then your actual website with your digital presence. I know that this course is your marketing, but this is usually the fourth step of actually building a brand or business. Now, if you've already completed these three courses, that's incredible. And you're going to be so far ahead of so many entrepreneurs and so many founders at this point. But if you haven't then feel free to check them out because there's lots of useful guide in there. And we actually show you how to build your internal branding strategy, your actual visual expression. So your branding looks great and feels great and looks trustworthy and credible. And then we actually go through showing you how to build your website from scratch. No matter if you have any experience in coding design, we guide you through every single step of the process and it's super easy to do. Now, once you've got your marketing strategy in place, the next step for your brand is brand management. And this is ultimately where you're going to learn how to actually grow your brand and actually not just market your brand but actually manage how people perceive your brand in the long term. And this is where you're really going to learn how to grow your brand and actually develop a brand over the long term, how to take market share from your competition, how to grow a team for your brand and how to build an iconic brand that people actually emotionally care about. So as I always suggest with every student, please share your work with me. So I can actually give you feedback and I can actually give you constructive criticism and also just tell you how great you are when I reviewed your work. One of the most amazing things about being a teacher and an educator and actually sharing my expertise with people who are wanting to get better at marketing and branding is seeing how much people when we invest so much time. And I'm sat in this chair talking for hours on end to this camera that feels like my best friend right now because I spend more time with this camera than pretty much anyone else. But lastly, I really want to just say that I really appreciate the fact that you've spent so much time and trusted me to help guide you through this process. So thank you so much. I really appreciate you. I appreciate the time that you put in to your learning and your knowledge building and I really look forward to seeing you soon.
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