Watch this before arranging your marketing strategy
Lesson 15 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Watch this before arranging your marketing strategy
Lesson 15 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
15. Watch this before arranging your marketing strategy
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Watch this before arranging your marketing strategy
OK, so you're finally ready to start developing your marketing strategy. Now, I know we've done some work before, but that's kind of just preparing us for creating our plan, which is going to help us get from where we are now to where we want to actually be. Now, remember that the four stages of the marketing funnel are going to come in super important as we work through the next few stages of the course and trying to think of them as kind of an upset down pyramid. So ultimately, you can't get to the bottom the point of the pyramid until you go through the top three levels first. So make sure you follow the steps that we're going to outline throughout the course, the following lessons to make it nice and easy for you. Now, you'll see that the next four sections of the course are all based around the four steps of the marketing funnel. Now, by all means, you can watch every remaining lesson in this course, but for some people that is not going to be the most effective way to approach th...
ings. Now, how I would actually suggest approaching the remainder of the course is to watch the first lesson of each section. So, awareness, education, sales, activation and retention, and then once you watch that lesson, you can start to pick and choose which tactics are clearly listed underneath the initial lesson that you think are going to be best suited to your specific circumstances. Now each tactic is rated in four key areas. The first rating is cost. The second is the energy it requires to actually set things up. The third is how much energy it takes to actually maintain that particular effort. And lastly, the fourth point is how likely are you to get a return on your energy and money invested. Now, some of these efforts are better than others and some are going to be better suited to your specific circumstances. And obviously, the ratings that I've given each of these tactics within the course are based on my personal experience. So this does not by any means, say that I know everything and that I am the ultimate authority figure when it comes to marketing tactics because that unfortunately is just not the case. But what I can say very confidently is I've been working with founders in entrepreneurs and small and medium sized businesses for the last 10 years to implement tactics and strategies like the ones I'm about to go through with you. And I've seen the tactics and strategies that usually succeed and the ones that usually feel and to be honest it's pretty clear which ones are better. So anyway, I'll let you get through the remaining lessons of the course. But if you need any additional support, feel free to reach out. I am always here to help. See you soon.
Class Materials
Bonus Materials