Build A Stand-Out Business
Tara McMullin
Lessons
Week 1
1Your Business, Your Way is the Only Way
45:03 2Make Your Business Fascinating
39:50 3Create Your Guiding Principles
35:37 4Analyze the Market
36:52 5Find Your Unfair Advantage
29:28 6Enter the Conversation
46:51 7Fill Your Customers Need: Case Study with Sue Bryce
39:18Know Your Conditions for Connection: Case Study with Alex Blumberg
34:13 9Insert Your Unique Point of View
26:40 10Create Unique Content
31:20 11Identify Your Vision
37:58 12Elicit the Right Responses
36:19 13Define Your Key Performance Indicators
47:57 14Track Your Key Performance Indicators
14:50 15Declare Your Chief Initiative
54:01 16Make Your Website Stand Out
1:02:57 17Write a Stand-Out Business Bio
51:42 18Sell Products That Stand-Out: Case Study with Chase Jarvis
46:39 19Build a Compelling Communiity
42:50 20Create Your Digital Sales and Marketing Plan
38:09 21Check In with Students
40:26 22Creating Email that Stands out & Sells with Julie Gora from MailChimp
55:09 23Stand Out on Social Media
1:02:17 24Build a Distinctive Blog
37:51 25Sell Yourself
40:24 26Go Forth & Conquer
20:58 27Final Check In with Students
32:13Week 2
Week 3
WEEK 4
Week 5
Class Description
Your business should be a beacon for the right people. It should effortlessly connect with the customers and clients who can benefit most from the product or service you have to offer.
But with the market getting noisier and noisier, it can be hard to stand out.
The good news is that you can design your business to be that beacon. You can bake what makes it unique into everything you offer and every message you bring to market.
Tara Gentile, one of our bestselling Money & Life instructors, has developed a system for ensuring your business stands out, without resorting to fads or formulas. Tara helps you tap into what makes your business naturally attractive so customers want to do business with you.
In this 25 lesson course, Tara Gentile guides you step-by-step through how to:
- Use your natural strengths to shape your business even if you’re new to entrepreneurship
- Leverage your passion so you can create marketing that’s natural & authentic
- Find your Unfair Advantage so you can stand-out from the crowd
- Focus on a singular goal and start creating your legacy
- Build on a set of Guiding Principles so you always know the right decision
- Share your vision so you can create a community and audience
- Speak with a unique voice so you’re never mistaken for the competition
By the end of these 25 powerful lessons, you’ll have a complete blueprint for building your stand-out business and leading yourself to the success you dream of.
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Class Materials
bonus material with purchase
Ratings and Reviews
Amy Lamp
I can't say enough good things about this course. Tara provided so many new ways for me to think about my approach to the business I'm building -- from branding and personality, to vision and goals. The sessions are very methodical and focused, with actionable steps that help us move in the direction we WANT to move, not the direction that others say we should. And that's my favorite part of this bootcamp: that the key to a stand-out business lives within each of our unique styles. The sections on Fascination Language were pivotal for me. They got my brain energized about all of the ways I can use my natural approach as an advantage, as opposed to feeling held back by things that drain me. I was also impressed with the questions from the audience, how smart and relevant they were, and how astute Tara's responses were. If you missed the live broadcast of this bootcamp, the cost to purchase is well worth it.
a Creativelive Student
This course has totally transformed my way of thinking 'business' & relating it to & using my unique qualities as a person to help my business stand out...never saw this link before, thanks Tara! What Tara has done with this course is help me become my own business coach by helping me to recognize my vision; my uniqueness & how I'm going to bring these together to make a successful & profitable business. I would recommend it a 100 times over :-) Thanks Tara & Thanks Creativelive...you ar e helping to create star businesses! :-)
user-fb18d9
At first I was tuning in to watch live from my computer at work but I kept missing nuggets (because I was at work obviously) so I just bought the entire course. I have been doing the exercises at my pace and I love it. I had done my Fascination Advantage test before but didn't know how to incorporate them into my business. I am Mystique and Prestige. I thought I had to be loud and showy as a photographer which does not suite my style. After finding out that Sue Bryce has a Prestige and Mystique advantage (which truly made my day) I now see how I can make those advantages work for me. Tara has taught me so much already. I finally feel confident in my choice to not do wedding, family or boudoir photography. For a long time I felt like those were the only options. But I know now that I can do whatever I want as long as I fill a need and I have a good business model. But most of all I feel focused and confident about the choices I am making as a photographer. This is a feeling I've never felt after taking any other workshops or reading any other self-help books. I am a Tara Gentile fan for life.