Gifts & Surprises
Lesson 54 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Gifts & Surprises
Lesson 54 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
54. Gifts & Surprises
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Gifts & Surprises
So gifts and surprises. This is probably one of my favorite tactics to get customer loyalty and it kind of ties into the reciprocity effect, which I mentioned earlier on in the psychological tricks lesson of this course. But ultimately, when you give free surprises and gifts to a client or customer, it always has a positive effect. Now, we all know this, it's not rocket science, but it really helps to set the tone for future business. For example, if you ever bought anything online and then it's came with maybe a couple of samples of some other things that that particular company sells just to try and get you to buy more. Or have you ever just been gifted? Something? For example, if you walk into a store and they maybe hand you a coffee or a drink or if you go into the high class stores, maybe a glass of champagne, these little things make all the difference and it doesn't need to cost a lot. I know that with some clients, I'll just randomly if they've spent quite a lot of money. And o...
bviously, you know, we feel like we've got to go chemistry together, I'll just give them an hour of my time and just say, listen, book this time whenever you want, that's worth $500. And I could sell that particular hour for $500. I wanted to give it to them because my time, although I could sell that particular hour for that amount if I wanted to, I wanted to give back and it doesn't cost me anything. And that is going to keep that person loyal to me for a very, very long time. And I've still got clients that have literally, you know, continued to work with me for years and years and years and years simply because they kept getting Trent, right, they get threat in a way is respectful, which is in their best self interests. And, you know, I always put them first. So basically the littlest things can make the biggest difference. So, you know, a little thank you. Email. Just listen, I really appreciate you as a customer. No hidden agenda. I really appreciate you as a customer, little acts of kindness. So for example, we are building a website, sometimes we will just have somebody or pay somebody to write a few blog posts for the website so that the website isn't just going up without any blog post or whatsoever. So it looks and feels credible. Clients really appreciate that. Basically, with customer expectation, we have what we expect. Everything above is an opportunity and when you are creating those opportunities. If you just even go one bar, that client is going to remember that and they're going to think, oh, this person knows what they're doing and it's just going to leave an effect on them that keeps them coming back again again again, which is one of the most important things. When it comes to marketing, you want to keep your customers as loyal as possible. Now, there's tons of companies out there that have done this really well. Like Zappos, for example, a shoe company in the US, they sometimes just upgrade their customers to faster shipping just for fun, which is pretty nice, right? You just get your shoes like seven days faster or five years fast or whatever because you're a valued customer. That's pretty cool. And then there's beauty companies like Birch Box, for example, that provide the product that you've bought, but then also provide tons of samples of other stuff that they sell as well. Now, this is a marketing strategy to basically get you to buy more stuff, but it's a nice one because they're not really expecting you to buy anything, although they are, but they're not asking you. They're saying, listen, we sell this other stuff as well. You can buy it if you want, we sell it. If you want it, you can buy it, which is a much nicer way to ask. Now, in regards to cost, we've assessed this as an eight just because I think that it can cost a little bit to give things away. And obviously your time, for example, but ultimately, it's not going to cost a great deal. I don't think that you need to give away the entire world, just give away something little and just make sure it's nice and relevant. Now, in regards to energy set up, I would give this an eight, it doesn't take a whole lot of energy to give something away for free unless you are giving away the world is not advisable. Just make sure that whatever you're giving away is valuable to that particular person. So again, you need to really understand who you're actually giving it away to and what they actually value. First and foremost. Now, in regards to energy to maintain, I'm going to score, this is an as well because you don't really need to do anything afterwards. Maybe you just have to send an email back saying no problem, my pleasure. You know, if you need help in the future, please let me know it's a little bit of extra effort, right? Maybe you need to keep some stock of some gifts or something, not a big deal, not a big deal at all, but the likely return on investment is huge. And this is something that I've personally seen with my own personal brand and also with all the companies that I've worked with over the past decade where if you go that extra mile and just add that little bit of extra pizazz to your customer experience. It goes a long old way. Now, I really hope you've enjoyed this lesson and we're nearing the end of the course. But I am super grateful for you spending all this time with me and I cannot wait to see you in the last lesson of the course. I'll see you there.
Class Materials
Bonus Materials