Education & Consideration
Lesson 34 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Education & Consideration
Lesson 34 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
34. Education & Consideration
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Education & Consideration
Ok. So by now, you should have your marketing tactics to gain awareness for your brand or business in place. And now it's time to move on to the next step of the marketing funnel where people are going to be ultimately deciding and becoming educated and considering your product or service as a potential solution to their problem or challenges. So what should we be focusing on when we're selecting the different tactics to help, to educate and help to allow the people interested in our product or service to consider us as a potential option? Well, there are two things that the tactics within this particular section should be doing. They should be looking to build trust and they should be looking to answer all of the questions that that potential customer has. So just like before, we're going to be deep diving into each of the tactics as we go through course and make sure as well that you fill in the slide in your brand guidelines to make sure that by the end of the course, you have all o...
f your tactics well organized, so you can refer back to them in the future. Now, one of the main differences between this stage of the marketing funnel and the awareness stage is that the awareness stage generally in regard to tactics anyway, requires a lot more upfront effort and maintenance. Whereas a lot of the tactics that we're going to cover in this section of the marketing funnel are essentially just done and then done really well. And then they just have to be left alone and maybe updated if you really need to in future. So make sure you dig into the marketing tactics that you feel are going to best suit your particular marketing funnel for your brand and business. And I will see you a little bit later on in the next lesson. See you soon.
Class Materials
Bonus Materials