Harnessing the power of Google reviews
Lesson 42 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Harnessing the power of Google reviews
Lesson 42 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
42. Harnessing the power of Google reviews
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Harnessing the power of Google reviews
So how powerful are Google reviews? Well, if you've ever seen a Google review, you can see that they are extremely authentic. So ultimately, they can be very powerful when trying to persuade a customer to buy from you. Now, before you actually start collecting Google reviews, you need to submit your business on Google and you can do this really easily by simply going to Google and typing in Google business profile and setting up your business on. They'll ask you a couple of questions, ask you to upload some images and some other information in regard to your business and then they'll send you about a letter where you can basically just type in the code you receive in the post just to submit your business and make sure it's all authentic. And then you will be officially listed on Google for people to find. Now, once you're actually listed on Google, you then have to try and encourage positive reviews. So you could even reach out to family or friends and past customers, obviously who can...
leave positive reviews and who can actually start the ball rolling in regard to listing and building your credibility on Google Now, obviously, when you start getting views who need to respond to them. So the next step is to actually make sure that you put some sort of system in place. Maybe you check once a week on a Friday or something before the weekend, ultimately, make sure that you respond to every single review that is left on your business profile on Google. And then obviously as well, if you ever get any negative reviews, you need to make sure that all of them are attended to and responded to properly and professionally. The reason being is if you get a negative review on Google and you ultimately don't respond to it, then it kind of just makes you look like you don't really care. However, if you see something along the lines of I'm really sorry to hear that you had a bad experience, I'm going to give you our direct email to get everything sorted for you. Obviously, we really care about making sure that you are super happy with everything that we do for you. So just please contact us here and we'll make sure that everything is rectified. Now, in that type of situation, when you get a negative review, it is sometimes the case that once you actually rectify the situation and talk to the person, you can actually provide a solution and end up getting a positive review as a result. So they actually edit the review and make sure that they actually change it. Given the fact that you've put in the extra effort to rectify the situation. Now, obviously, there are some incredible pros to building up your reviews on Google. Like for example, customer trust, people are going to trust you because they know that the reviews are authentic or at least they should be. The second thing is increased visibility in seo. So for a example, when people are Googling your business, if they're putting your brand name correctly, they are going to be met with your Google reviews and also your website because they want to link those both together and also as well, just from a credibility standpoint, just to see that the business actually exists. And if you have a picture of maybe an office or your building, for example, then you can really drive home the fact that you do exist and you are going to be taking care of your customers. Now in ask the cons and the negative aspect of basically having a Google my business profile and having Google reviews, you could run into a situation where your potential competition may leave some negative reviews. Now, this is very uncommon and I don't think this would ever happen, but it is the case that sometimes people use unethical tactics to basically damage your business, which isn't great, but it very rarely happens. So if I was you, I wouldn't really worry about it. Now, another thing is the fact of having negative feedback, you know, if you get negative feedback from a customer who maybe didn't give you the chance to actually rectify the situation and solve things, then that could also damage your business a little bit. But again, that would only happen if the actual experience that was given wasn't a great one. So you just have to make sure that you take care of all your customers and then everything should be fine. Now, lastly, it can be quite time intensive to check reviews and obviously manage them and respond to them all the time. It shouldn't take too much time, but I just want to get that across because it is very important. Now, the final con is the fact it could be quite time intensive. So for example, if you are constantly checking reviews and making sure that you respond to negative and positive reviews, et cetera, et cetera, then it can take quite a lot of time. However, in regard to local businesses, restaurants and you know, is that you actually have to find on Google Maps. This is an absolute must and even for companies that are online, having a Google, my business profile just gives you a certain level of credibility and authority, which really helps you to drive more business through your website too. Now, in regards to costs, I've actually set this up as a 10 because it is absolutely free to do. You don't have to pay anything to get on Google my business in regards to set up, it does take a little bit of time to set up. So I'm going to score it as a seven because you do need to invest a little bit of time to really get the profile set up, get the ball rolling, upload everything. But then once it's actually up maintaining, it doesn't take a lot of time, I'm gonna score that as an eight simply because you're going to be, you know, checking the reviews every week, maybe on a Friday, for example, just to make sure you answer any reviews back. And then in regards to ro I, you know, if we have the authority and credibility and you know, tons of Google reviews, it is going to be super valuable to getting people on our website that actually trust us before they've even landed on our home page. So as long as our home page does its job, they're going to trust us and they're going to be shopping with peace of mind because they know they're going to be taken care of. Now, obviously, there are going to be tons of customers searching for you on Google. So maybe you need to consider this as part of your marketing funnel, but I hope you found this lesson valuable and I look forward to seeing you in the next one. See you soon.
Class Materials
Bonus Materials