Scott Lancaster
Scott Lancaster
Lesson Info
31. Pinterest
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
So in this lesson, we're going to be talking about how Pinterest can boost awareness for a brand or business. So Pinterest is one of the most underutilized platforms, I think in the social media realm because it is very visual and there are a lot of incredible, you know, creators on there that you know, post some incredible content. I think one of the main benefits of using Pinterest is the fact that you can really get a great following and a lot of attention if you have a great sense of style and if your business is very much focused around things like fashion, like design, so basically things that just look really good interior design, um beauty makeup, those sorts of things work really well on Pinterest because you can actually see the result, you can actually see something really, really obviously, which I think personally is quite empowering because most businesses, especially ecommerce, businesses are very visual, right? They are very kind of easy to sell with the right image and...
with the right video. And one of the best things about Pinterest is the actual content has no lifespan or at least a very long lifespan. So for example, if you post a really great picture of your dress, for example, and you tag it up properly so that people can actually find it. So when people are putting in the correct search terms for that particular dress that you're trying to sell, you can get in front of the right people that are looking for that particular style, then you can literally be getting targeted website traffic or your product effortlessly for ever, which is actually one of Pinterest's main selling points. It has an incredible search function and algorithm to give you the type of image that you want when you want it. Now, of course, like pretty much every other social media platform, there are some negatives to using Pinterest, for example, to get really high quality and visually appealing images. You do have to put a lot of time and effort to really get them looking great. And also because a very visual platform, Pinterest does have a lot of competition in particular nations like make up fashion, interior design, those sorts of things. Now, the difference as well between Pinterest and other platforms is Pinterest is a lot less like a community builder. It is much more of I like that image. Where can I buy that dress? I want that dress. Now I go to the website, I buy the dress. I wear the dress. I look great, et cetera, et cetera. It's much less of a conversation like Twitter and Facebook where they're more kind of community based and more conversation based. Pinterest is more, I want this, I want to get this. So please keep that in mind because this is going to be a really important aspect of the process of actually managing the account and it has its pros but it also has its cons. So in regard to cost, I'm going to Pinterest as an eight. The reason I say that is, I think that it may cost a little bit of money just to kind of set up the actual profile just to get the pictures, right? Maybe you have to get some equipment to take the right types of pictures or maybe you can just use your phone. Obviously, it's completely up to you to get Pinterest looking good. You do need a good camera. So that is the only thing that I would suggest in regards to energy to set up, you do need a little bit of energy to get things up and running. But once things are actually posted and you actually have content to post, it doesn't really take a great deal of time and energy. So I'm going to score energy to set up as an it in regards to maintenance. Obviously, you don't need to really engage a lot with your target audience. You don't need to engage a lot with your following people, just follow you to get the pictures or the content that you're actually posting on Pinterest and as well, if you're trying to just sell a product or, you know, something that someone can buy like a necklace or something that really looks good or maybe make up, for example, or maybe a tutorial for make up, you know, you only have to post that once. And as long as that person is searching for something that is similar to what you're actually selling, your image is going to pop up at some point. The lifespan of the actual content makes me think that in regards to maintenance, you've probably got to look at a score of around seven. Now in regards to likely Roi, so how much of a return on your time and money invested with Pinterest? I think that the Roi is going to be quite high. It's going to be around about a seven. If you're in one of those niches where you can visually sell the thing that you're wanting to sell to someone. But if you are selling a service or something is not really that visually appealing, then Pinterest maybe isn't going to be the best option for you and you're going to be probably scored at around a three or a four. So again, I hope this lesson was helpful. And if you need any additional support, please feel free to reach out. I'm always here to help, but I will see you in the next lesson.
Class Materials
Bonus Materials