The 4 stages of marketing
Lesson 2 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
The 4 stages of marketing
Lesson 2 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
2. The 4 stages of marketing
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
The 4 stages of marketing
OK. So now we know what strategy is, but what specifically does it mean to create a marketing strategy? And how is that specific strategy going to help your business succeed? Well, put it this way, starting a business without a well thought through marketing strategy is going to be like fighting a 25 ft and a condo with a feather. It's just not going to be very fun. Now, in terms of your marketing strategy, ultimately, its job is to help you to convert potential customers into paying customers. So this means understanding your target audience and then connecting what you offer to the target audience's needs. Now with a marketing strategy, there's no room for fluff. You have to prioritize is and be extremely focused on what you are looking to do to help to convert those potential customers into paying customers. And this is especially the case, if you have a limited marketing budget now where marketing can be made complex, it doesn't need to be, it's actually super simple and it's made ...
especially simple. You follow the four step framework that we're going to outline and ultimately learn in this very course. Because if we took every single thing and every purchase and every sale that ever happened in the entirety of the world over the entire history of the world. They all follow the exact same four step process, awareness, education, sales, activation and retention. Now we'll dive into these a lot deeper as we move through the course. And we'll be actually conducting certain tactics within each of those stages to help you to develop your actionable marketing strategy. By the end of this course. Now, to be completely honest, if you've ever tried any marketing yourself, and maybe it just hasn't worked or maybe you just didn't get the results that you wanted to and you didn't have a well thought through marketing strategy, which made 100 per cent sense in your mind and you had confidence that it would actually deliver on results and help you reach your objectives. Then to be honest, most people just end up being burnt out and just think in that marketing will never work for anyone. But the reality is that if you've never actually thought marketing through properly, and you didn't understand the process to developing an actionable marketing strategy that can actually work for your particular business in your specific market, then of course, you're going to think marketing doesn't work. And the truth is I see this exact same situation and work with clients to basically fix the situation every single day within my Brandon agency. Now, people think that a marketing strategy is going to take a ton of time to implement. But that couldn't be any further from the truth. A marketing strategy should help you refine your efforts and actually be less busy but get a better result for your time invested, you shouldn't feel overwhelmed or busy, you should feel free and confident. Basically, you should be doing less but getting better results. And this is ultimately the result of a successful marketing strategy. And if you take just one single lesson from this entire course, let it be. This. Success is not doing as much marketing as possible. Success is found in doing the marketing that really matters. Anyway, speaking of not knowing stuff, I don't know how my coffee cup has become empty. So I'm going to go and fill this up, but I'll see you in the next lesson.
Class Materials
Bonus Materials