The definition of strategy
Lesson 1 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
The definition of strategy
Lesson 1 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
1. The definition of strategy
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
The definition of strategy
OK. So let's talk strategy. And before you ask, I have never ever used my strategic expertise to persuade my wife to do something that she does not want to do. She would absolutely kill me. Obviously, I'm just joking. She wouldn't kill me. She would just use hypothetical questions until I feel like I wish she would. Anyway, having a marketing strategy is just one of those buzzwords that seem to always linger around when you're talking about growing a business or even just in a business. But why is having a marketing strategy? Super important. Well, the reality is that having a strategy is basically like having a roadmap towards your goals and objectives. If you don't have a strategy in place, then you have no direction and no plan to get where you want to go. And having a strategy in place is not just for marketing. It's for literally every aspect of life. For example, if we're playing chess, the person with the best strategy will often win unless you're playing against someone with th...
e IQ of a goldfish, then that's a different story. So in essence, your strategy isn't your overall plan? It's essentially your direction and guide to help you work towards where you want to go and the objectives that you want to achieve within your business. So kind of think of it as your game plan for success strategy helps you to prioritize your focus and resources so that you can be more efficient and effective with how you do things within your business. Now, without a strategy, you risk wasting a ton of time, energy and money on things that don't really matter, you seem busy and you seem to be making progress. But for some reason, you don't move any closer to the objective that you are wanting to achieve. Now, another great thing about strategy is it helps you to adapt. So in the ever changing world that we are living in there is always the chance of change and we need to be able to adapt to that change if we want our business to move forward in any given environment. So no matter what unexpected changes happen, we can always be ready to adapt and take advantage of the new opportunities that arise. And lastly, strategy helps to provide a certain level of purpose and perspective to the person who actually implements the strategy. You see a clear strategy, helps everybody within the organization to see the bigger picture far clearer. And this not only helps you and everyone in your organization steer very much aligned in regards to everything whilst building your brand, but it also helps you to get back on track if you ever lose your way. So as someone who wants to learn how to build an effective marketing strategy, you first need to understand that the purpose of having a marketing strategy is to make things a hell of a lot easier for you over the long term to keep everyone aligned within an organization and to also clearly define your objectives and have a planned route to achieve them effectively. Now, if you've already completed the brand strategy, fears of our brand building program, then you'll know how important it is to be able to communicate effectively as your brand. But if you haven't taken that course yet, then do not worry. By the end of this course, you're going to understand marketing to a certain level higher than 99.9 per cent of people on the entire planet. And not only that, but you'll also have an actionable marketing strategy that you can use in the real world is going to help to drive Wales and grow your business. This strategy is going to help you to move towards your objectives and achieve your business goals. And this is also going to give you a better return on any money or any time that you spend on marketing efforts in future, which actually reminds me, I should probably ask my wife what type of pizza she wants to order tonight, although she doesn't like pizza, but who doesn't like Peter Peppa. I'll see you in the next lesson.
Class Materials
Bonus Materials