Utilizing FAQ Sections
Lesson 38 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Utilizing FAQ Sections
Lesson 38 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
38. Utilizing FAQ Sections
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Utilizing FAQ Sections
So how important are sections? Well, they are probably a lot more important than you think. Well, maybe you're asking why is that? Well, let me tell you FAQ sections can reduce the amount of client inquiries that you have customer inquiries. So it makes your job a lot easier and saves you a ton of time. It makes your website far more trustworthy. And thirdly, it helps with conversion rate. So how can just an FAQ section? Just a couple of little questions on a page make this much impact? Well, let me explain something to you. So when you are on a web page and you obviously have experience being on web pages and buying things online. Have you ever been in a situation where you've been almost ready to buy something? But you just haven't had the answer to a question and then you've ended up not buying it because you didn't know this important piece of information. Well, I've certainly had an experience and I know lots of clients who have not understood the importance of having a quality FA...
Q section a well or through FAQ section on their website, especially that home page and their product pages. And as soon as they've started to understand the importance of having a well thought through and carefully thought out FAQ section, they have been amazed by the results and putting an FAQ section in place is not difficult. It can be done by anyone. And in fact, the FAQ section for your business should be done by you, it should be done by the person who knows the business best. And I'm going to explain in a couple of steps how you can do it. So the first step, as I'm sure you're probably aware already is to note down the most common questions that are often asked for your business. But if you've never been asked a question about your business, that's fine as well. Simply just think about what you think the most common questions might be in regards to your business, product or service. Next, once you have all the questions listed out, you don't need to answer them just yet put the questions in important order. So what I mean by that is if I'm a customer, which of these questions I most concerned about. So let me give you an example, my branding agency, Clementine House, when I offer a naming service to a client, they often ask Scott, what if you send the brand names over to me? And I don't like any of them. So if you go to my home page on my website, this is the first question on our section. And the reason I put it there is because when you answer the most important question first, it puts the client at ease. OK. So we know that we need the questions and then we also need the questions to be organized and prioritized in a nice way. The next step is to answer them in a clear and concise way. So what we need to be thinking about when answering these questions clearly is if I was the customer, what would I need to be told to be reassured? And obviously, this needs to be true. You can't just make things up and just pretend that everything is done a certain way and then do the complete opposite way. When it actually comes to the experience, you need to make sure that you're aligned with your FAQ section, but you need to put your customers and clients mind at ease. This is how they're going to have all of their concerns answered in a nice systemized and organized way and then they're going to be shopping with you and more likely to convert into a paying customer far more easily and effectively. So now you know how to arrange an FAQ section properly and strategically what are the pros and cons of an FAQ section? Well, as I said before, an FAQ section can save a ton of time and help build an awful lot of trust with your visitors on your website. But also as Well, it's kind of the standard in regard to customer service because imagine you had retail store and you were selling jewelry, for example, you wouldn't just not have anyone there to answer questions that your customers have. Would you? No, you would have someone there to actually talk to the customer and to answer all the most common questions that the customer has so that they can make the best purchasing decision based on their personal needs. Obviously, those are the positives, but what are the negatives of FAQ section? Well, the first thing is you may have to update your FAQ section quite a lot in the beginning. Obviously, if you've never had questions asked about your since before, then this could be completely new and the questions that you have initially may not be the ones that actually helpful to customers. So it may take a little time to figure out. Also, if you don't answer the questions in the right order, then that could also hinder your ability to build trust with the customer. Now, pretty much every single brand that knows what they're doing. Like Apple Microsoft Amazon, every single brand out there. Basically, that is making good money. Understands the power of having questions answered in a short and concise way that is easy to get to and easy to digest for the customer. And for that reason, I have scored sections after assessing them as a 10 in regard to cost because they literally cost absolutely nothing to set up. I have also scored them seven in regards to set up because it takes a little bit of time to get things right. But once they've actually been arranged, they don't take a whole lot of time to maintain. So I'm going to score it a nine for maintenance and then I'm also going to score it at 10 for return on investment because I know for a fact through assessing hot data, which is ultimately a system and a software where you can actually track what behavior is happening on your website that every single customer that ends up buying, well, pretty much 90 per cent of customers that end up buying my services or my products end up looking at the FAQ section before making a purchase. So I know it works. I know it's really important. So I really advise you to do the same and really think about adding some commonly asked questions to your website just to make your conversion a little bit better. Anyway, I hope this lesson was helpful and I cannot wait to see you in the next lesson. See you soon.
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