Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Class Description
AFTER THIS CLASS YOU’LL BE ABLE TO:
Understand the 4 steps to converting a stranger into a paying customer
Create an actionable marketing strategy & plan which gets results
Have every modern marketing tactic scored to help you choose what is best for you
Learn how to allocate your brand's marketing resources wisely & effectively
Create a marketing strategy which requires zero-budget to get sales & new customers
Discover new methods of marketing you've never thought of before
Learn how to retain customers for longer to increase CLV (Customer Lifetime Value)
Maximize your ROMI (Return on Marketing Investment)
ABOUT SCOTT’S CLASS:
Are you an ambitious founder feeling overwhelmed by the complexities of marketing your startup? With countless methods to choose from, it can be challenging to determine what will actually work for your brand. This course is designed to simplify the process, helping you identify the most effective marketing strategies tailored to your unique situation. We break down every modern marketing method, scoring each on cost, setup energy, management energy, and likely ROI, so that even startups with no budget can compete effectively.
Throughout the course, you'll learn how to develop a marketing strategy that genuinely drives results. Our professional marketing strategy action template will guide you step-by-step in creating a robust plan, leveraging proven methods honed over a decade of experience. We’ve supported thousands of entrepreneurs in launching successful brands, many of which have generated millions of dollars in revenue.
This course is the fourth installment of our Brand Builder Pro 2.0 Program, designed to help you build a successful and desirable brand from the ground up. Other courses include Brand Strategy Development, Visual Brand Expression, Digital Presence & Website Development, and Brand Management. With our comprehensive guidance, you can navigate every stage of creating your brand with ease, ultimately setting yourself up for marketing success.
WHO THIS CLASS IS FOR:
Entrepreneurs & Founders ready to develop a successful brand marketing strategy
If you have the desire to build a successful brand
If you need an actionable marketing plan to help grow your business
SOFTWARE USED:
Keynote or Powerpoint (needed for the free marketing plan template)
ABOUT YOUR INSTRUCTOR:
Scott Adam Lancaster is the leading strategist for startup brands in the world, a serial entrepreneur, Fiverr Pro branding consultant & educator. His online brand building academy has helped over 25,000+ entrepreneurs successfully build their brands to date. He is also the director of Clementine House, a well respected branding agency of 10+ years, specializing in strategic brand development.
Class Materials
Bonus Materials