Scott Lancaster
Scott Lancaster
Lesson Info
30. LinkedIn
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
So how can you use linkedin to promote your brand and gain awareness for your business? Well, I suppose it all starts with, again, understanding your target audience. Are they actually spending time on the linkedin platform? And if so, why are they spending time on the linkedin platform? For example, if you're selling a service or some sort of product can help someone find a job or further their career, then linkedin could be the best option for you. It could be a fantastic option. But if you're selling, I don't know, yoga pants, it may not be the best option. Now, Linkedin is a platform has a reputation for being a little bit more professional. That's what the original purpose of linkedin was to connect one professional with another professional and ultimately develop your network and further your career and to be fair. Linkedin has always been used to find new jobs and find new opportunities in that particular space, especially when you're talking about leveling up in your career and...
connecting with people who could potentially get you a new position. It is becoming a lot more personal. Now people are sharing more family related content, people are posting more personal content, but it's all still with the main objective of being seen as this polished professional that can provide value to an organization or to the world. So I do think that you still need to be very conscious of the types of people that are using linkedin. But not only that but also the types of people that are using it for the reason that they're using it for. Now. one of the great things about Linkedin is the fact that people who use Linkedin in general will probably have a lot more disposable income. And someone who uses Instagram, for example, this is simply just because they're more career orientated. So it doesn't mean that they're rich by any stretch of the imagination, but it just means that they are probably a little bit more financially savvy and they generally have more money lying around. Another great thing about Linkedin is the fact that it is very much focused on a type of person that is using the platform for a very specific thing. For example, if someone goes to youtube, the could be searching for anything, right? They could be searching for how to clip their toenails or how to find a job with linkedin. You know that people are on the platform for a reason which is connected to in some way, shape or form to their career and progressing in their career. Now, Linkedin does offer paid advertising at this point and you can advertise your posts and boost them et cetera. Like you can on pretty much every other platform to be honest within linkedin. Again, you do know the type of person that is going to be seeing that particular post. So it is going to be worth it if your product or service is very much geared towards that particular type of person, the mindset that they're in when they're actually dedicating time and effort to the linkedin platform. Now, a couple of negatives of using linkedin is one, people generally don't use it very often. People are on there every now and again to ultimately check up on things. It's not really a platform that you go on to for entertainment. Now, another thing is a little bit of a negative in regard to linkedin is the fact that organic reach again, because it's a very mature platform, tons of posts out there. It can be difficult to get organic reach and then you do need to take into consideration the fact that linkedin is quite formal, you know, you cannot be too outlandish or too kind of outside the box. Otherwise you are going to look like a little bit of an idiot, you know, in some cases, because you do need to kind of read the room. And with the linkedin community, people tend to put on their best face, right? And they tend to be this polished professional that is extremely well rounded and blah, blah, blah. So just keep that in mind because you need to be mindful of why people use the platform. And the same person that posted a certain way on Instagram or you know, Twitter or Facebook may not post in the same way on linkedin because there are times and places to act a certain way, especially when it comes to social media. So in regards to cost, I'm going to score this as a because it takes two seconds just to make a linkedin profile and it costs absolutely nothing. So in regards to setting up the actual profile, you literally just set the profile and it's done for you. So I'm going to score that at nine because maybe you need to take a headshot or add your education or do another few things to make your actual profile look credible and authentic. But in regards to maintaining the actual profile, I'm going to score, this is a two because you actually have to add content, you have to be posting all the time to think about new content, which is going to engage with that particular target or in regards to your product, keep that in mind as well because obviously like most platforms, it is hard to get organic reach. But with linkedin specifically, much like Facebook and Instagram, they're more mature platforms. So it is a little bit harder and lastly, so how likely are you to get a return on your invested energy and money. Now, to be honest, it all depends on the type of product or service that you're trying to sell. For example, if you're selling like a professional service, like logo design or, you know, sales generation, then you can probably sell quite a lot of products on linkedin because people are looking for that sort of thing. However, if you have not got a product is more catered towards a professional, then you're probably going to struggle and there are going to be better platforms out there for you to advertise on and actually start posting on and building a following on. I hope you find this less than helpful. Again. If you have any questions or you need any additional support, please feel free to reach out. I'm more than happy to answer any questions that you have. So I will see you in the next lesson.
Class Materials
Bonus Materials