Social media overview
Lesson 24 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Social media overview
Lesson 24 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
24. Social media overview
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Social media overview
OK, so we all know how impactful social media can be for your business. Now, if I can give you one piece of advice in regards to how to grow on social media and how to use social media effectively to actually grow a brand, then it would come in two parts. And the first is if you can't do every platform that you want to do perfectly and to the maximum than just do one. And secondly, people do not go on social media to be sold to, they go on social media to relax and to be entertained. And if you can understand those two simple things, you will be successful on social media. Now, I know that we've covered a little bit about focus and focusing on one channel a little bit earlier on in the course, but it's very, very important when it comes to social media and here's why. So if you are trying to really squeeze the most juice out of any particular platform, it takes a lot of commitment, it takes a team in act. So unless you have a team of content creators that are creating top quality conte...
nt that people are going to want to stick around for. Then I suggest you either get a team in place which will go through a little bit later on in the course and how you can do that or you put a couple of platforms to the side and just focus on one single platform and really dominate it because what generally happens is you are competing with at any one time, hundreds of thousands of other accounts on that platform probably doing a similar thing to what you're doing and they are all in, they're 100 per cent invested, if you're even just 50 per cent invested, and you're doing two platforms, as opposed to just one, that difference is going to be so obvious in regards to the result of the actual content, how engaging the content is, how consistently you're going to be posting pretty much everything, every, everything that you can possibly experience by visiting your profile as opposed to someone else's, you can see very quickly who puts in more effort into their content. And if you're only putting 50 per cent in because your other 50 per cent of your energy is invested elsewhere, that's going to be super evident on both. So you're going to be losing on both. Instead of understanding that focus is the most important thing in business, especially when you just start out, put 100 per cent on one single platform where your target audience is spending the most time and where your competition does not have an established following. And that my friend is where you are going to win because you are going to ultimately have the best possible environment for growth. And you're also going to be active in a space where your target audience is spending their time and attention. And also remember that people on social media to be sold to, to be entertained. So this doesn't mean that you can't sell the people, but you have to entertain them first, right? It's kind of like uh going off on a deal, right? You can't just instantly ask the girl or guy to marry you, right? Uh You need to put them up a little bit, right? You need to establish a little bit of a connection and that's usually done through, you know, casual chats and having a laugh and being entertained. And that is the first step to creating a connection with a potential customer. You need to entertain them or be valuable. You need to give them something that they want so that you can then give them something that they need. And that is a realization that actually managed to figure out when working with a client a couple of years ago where they basically were doing tons of content, they were doing tons of incredible stuff, but it was all about them. It was never about entertaining the audience. And as soon as we switch things around, as soon as we essentially started to think, ok, how can we create content, which is going to get people to watch because at the moment no one's watching. So we're not winning anywhere with this content, it's useful, but we need to get their attention first. They'll listen. So then we can actually be useful. Do you see what I mean? So, we did that and we, we switched things up a little bit and it was a little bit risky and you know, they didn't really kind of, they weren't really bought into it at first. But as soon as they start seeing the numbers come up and they start seeing the numbers go up on their ecommerce website, that's when things very swiftly change direction. And this is the reality of social media, it's free to post. So you can post as much as you want. Obviously, within reason, don't post 50 videos a day, right? But you can post as much as you want and those videos as long as you do them correctly will be out there entertaining people and driving home a message and getting people and reminding people of what you actually do and what you can offer them every single day no matter what. And unless obviously you get banned and it gets uh sh down, but that's a whole different uh kettle of fish cancel culture. Hashtag So that's the thing with social media. You need to make sure that you are in it for the long term and that you are thinking of every single piece of content, not as a uh a transaction of you saying, OK, let's post this to get this, you post it out there in the ether to entertain people and to let people know what you do, give people what they want. Look at your target audience sheet and think what type of content would this person be looking at? And you can do your research and actually check this out if they're following certain profiles on Instagram or you know, profiles on youtube, for example, what are they subscribed to? What are they listening to? What are they commenting on all these things are gonna come in? Super, super helpful. So I think at this point now we've kind of had an overview of how to use social media and it's pretty much the same no matter what platform you're looking to use in regard to your marketing tactics. Let's dive into each platform and see which is going to be the best for you specifically in your situation. OK. I'll see you soon.
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