Scott Lancaster
Scott Lancaster
Lesson Info
28. Facebook
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
So how do you use Facebook to boost awareness for your brand or business? Now, Facebook is by far the most mature social media platform out there, it's been around for a long, long, long time. Can you still use it in this day and age to actually grow awareness for your brand and business? Now, although the opportunities certainly not as big as what they were, you can still get some form of organic following and reach if you approach things correctly. One of the biggest positives of Facebook is it has one the biggest user bases among every single social media platform out there, which is obviously super useful because you've got a bigger range of people that could potentially become aware of your brand and what you can offer, which is obviously super useful because you have a bigger range of people to ultimately become aware of what your brand does and what you can offer them. Now, one thing that is huge when it comes to being successful on Facebook, from what I've read and what I've le...
arned and what I've discussed with others who've grown a massive following on Facebook over the years is authenticity So ultimately, you're looking to grow a community of people that are interested in a particular thing or a particular topic instead of just trying to promote your business, which kind of goes for all social media platforms. But especially Facebook, you also need to take into consideration the fact that Facebook is generally used by demographic, which is a little bit older because they're used to using Facebook and they're used to kind of using the features and what Facebook can actually offer as opposed to the younger generation who are ultimately now merging over to the likes of talk on Instagram obviously. And youtube again, this is why it's super important that we took the time to understand who our target audience is. So you can make better decisions based on where they are spending their attention and time. So just to summarize if you are looking to use Facebook, make sure you are looking to build a community of people around a particular topic or a particular interest, which is actually going to benefit the target audience that you're looking to connect with. Like every single platform. There are also negatives to using Facebook as well. Like for example, you can't really get organic reach on Facebook anymore because the actual platform is so saturated and there are so many posts getting posted every single second. And this actually encourages people to start looking at paid advertisement on Facebook, which is obviously what Facebook wants because they need to sell advertisements, they need to sell attention that is being invested in the platform to brands that need that attention. Now, there are also some negatives in regard to privacy concerns. I'm not sure how much that kind of concerns you personally, but obviously it isn't that Facebook has had a couple of issues in the past in regard to privacy and data, which kind of matters. But also it depends on your personal stance on the situation. Something that will probably concern you is the fact that pretty much with every social media platform. But this should be kept in mind when you actually own your audience in an email list, which will come to a little bit later on. In the course, you have complete and total power over that audience. Now when you have a social media following you kind of the audience, but it's rented, you don't actually own it because the social media platform owns those accounts and they allow you to connect with those accounts through social media until you actually have someone on your email list. You are essentially just renting their attention. You don't actually own it because you cannot directly communicate with them. That is the key and we saw this with people getting canceled on social media, for example. So imagine if you spent so much time and energy building a huge following on youtube or Facebook or Instagram and then you just do one single thing wrong. And they completely wipe out your account and cancel and block you. That is not going to be a great day in the office. I can tell you that. Now, now I know that's a little bit off topic, but I just want to make sure you knew the difference between obviously having a social media following and just renting the attention as opposed to owning the email list and actually owning the attention. Now in regard to the cost of setting up a Facebook community, it doesn't really cost much. I'm going to scroll this as a no because you can literally just do this for free and it takes like 30 minutes now in regard to energy to set up, it can take a little while to set up because you have to start creating posts, you have to start really engaging with the community and getting the momentum under you so that you can actually grow the audience and grow the following over time. So I'm going to score set up as a zero because this is going to take an awful lot of effort to really get the ball rolling. But once the ball's rolling, it should start rolling downhill. And what I mean by that is not in a negative way. I mean that once you actually start growing a community, they will start reaching out to other people who are interested in the same top and the community in the following should start just growing itself, which I think is one of the most positive things about Facebook is the fact that there's obviously so many people on the platform, obviously not as many people use it anymore. At least I don't. And I know that a lot of my friends don't, they generally choose Instagram or tiktok or youtube. But one thing that is still super important about Facebook is the fact that you can easily just tag some of your friends to join a community if you really want to. Now, in regards to Roi if you actually do things right, I'm probably going to scholar about seven. But you know, there is a lot of competition on Facebook. It is an older platform, which I don't personally feel has a lot of potential when it comes to most brands these days. But obviously, this is just my humble opinion. I would score it as between a seven to a five depending on how you execute the actual approach. I hope you found this lesson helpful. So please reach out if you need any additional support and I will see you in the next video.
Class Materials
Bonus Materials