Understanding Creative & Distribution
Lesson 5 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Understanding Creative & Distribution
Lesson 5 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
5. Understanding Creative & Distribution
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Understanding Creative & Distribution
So when you're developing your marketing plan, you're constantly trying to Google different things and fit everything together. What's the best social media platform to use? How many sales should I be getting? Why does my Instagram feed look like it's being managed by a three year old? Basically, what I'm trying to say is marketing can feel very complicated but it doesn't have to be. So let's keep things simple. So there are basically two sides to marketing, creative and distribution. So your marketing creatives are things like your advertisements, your content campaigns and copywriting. Now your distribution on the other hand is how those ideas and how that communication reaches the customer. So this could be social media, for example, every platform included, it could also be handing out leaflets, it could be email marketing, it could also be Google ads. Now the list goes on and on and we're going to explore all the different channels that you can use to distribute your content and c...
reatives later on. In the course, you can select the best channels for you. But in this very lesson, I just want to make sure that you fully understand the difference between the creative aspect of marketing and the distribution aspect of marketing because both are very important to get right now. It's also important for you to understand that you can break down the two different types of work. This will in turn and you to work more effectively build better systems and also work more efficiently. Now, we'll cover more a little bit later on the course in regard to different marketing campaigns and examples of ones worked really well and didn't work so well. So do not worry we're going to cover plenty of examples later on. I promise. So just remember because this is going to become more and more important as we work through the course, your creative marketing is what you see and do and your distribution is how or where you see and do it. So with that said, we're pretty much ready for you to start developing your own marketing strategy, which I'm super excited about. So make sure that you download your official brand guidelines within this course, which is going to allow you to work alongside with me within this very course to actually fill in the different slides and develop your marketing strategy with me from start to finish. I just want to make sure that I'm with you every single step of the way so I can support you and just give my own thoughts in regard to how I think about marketing and developing marketing strategies that are effective so on that note, download your brand guidelines and I shall see you very soon. I'm looking forward to it.
Class Materials
Bonus Materials