Sales & Conversion
Lesson 43 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Sales & Conversion
Lesson 43 from: Brand Marketing Bootcamp: Build An Actionable Marketing PlanScott Lancaster
Lesson Info
43. Sales & Conversion
Lessons
The definition of strategy
03:39 2The 4 stages of marketing
03:16 3The difference between strategy & tactics
03:46 4The 6 laws of marketing
09:56 5Understanding Creative & Distribution
02:16 6The 4 marketing P’s and how to use them
05:08 7SWOT Matrix and how to use it
02:28 8Porter's Five Forces
04:4360/40 Law of marketing
04:04 10The marketing funnel
06:27 11Analyzing your competitors
07:14 12Deciding your target audience
06:59 13Creating your marketing objectives
11:42 14Pricing your products perfectly
08:16 15Watch this before arranging your marketing strategy
02:21 16Awareness, finalizing your awareness tactics
03:52 17Partnerships and affiliates (free tactic)
09:40 18Blog writing & SEO
07:26 19Podcasting
07:10 20Public Relations
05:58 21Giveaways
07:18 22Word of mouth
06:21 23Valuable courses
08:09 24Social media overview
05:28 25YouTube
09:36 26TikTok
03:58 27Twitter / X
04:48 30How to create better content in half the time
07:54 33Why start-ups should never use paid advertising for awareness
06:21 34Education & Consideration
01:33 35Workshops & Webinars
08:39 36Social Proof
06:55 37Effective Email Marketing
05:34 38Utilizing FAQ Sections
05:31 39Portfolio & case studies
07:39 40Leveraging product comparisons
03:26 41Tips to increase desirability
07:22 42Harnessing the power of Google reviews
05:20 43Sales & Conversion
02:28 44Psychological tricks to convert customers to buying
08:25 45Building a list of customers ready to buy
08:46 46Irresistible Offer
08:31 47Persuasive Sales Page
07:35 48Promotions & Free shipping
04:24 49Improving conversion rate (PIPE FRAMEWORK)
06:39 50Customer Retention
03:43 51Expanding your product range
07:18 52Asking for feedback & refining your product
03:37 53Loyalty programs and the subscription model
06:43 54Gifts & Surprises
05:02 55Finalizing your marketing strategy
07:40Lesson Info
Sales & Conversion
So if you haven't already guessed by now, every single marketing effort that we are investing in is trying to lead to a sale. Now, the reality is that a lot of founders and entrepreneurs just post a couple of times on social media and don't know why people are not going to their website to convert. And the reason being is they just haven't did it enough times and they don't have a structured strategy that we've been covering in this course to actually guide customers through their marketing funnel to eventually buying from them. Now, hopefully you can see now how having a structured and well thought out marketing funnel is so much better than just setting up a daft website and then posting a couple of pictures on Instagram. And that's why by following this course and actually thinking about the structure of your marketing funnel and how you can actually guide customers and nurture them through that process. You're going to put yourself ahead of 99.9 per cent of other small and medium s...
ized businesses out there. Now, the marketing efforts and tactics that we're just about to go through are all focused around sales activation and getting the sale. That's all it's focused on. We did all the hard work. We've got the awareness, we've educated our customers and now we need to sell to them. Now, one thing I do want to say, and please keep this in mind, these methods and tactics are extremely powerful. So please use them with care and please use them ethically and also make sure you use them in moderation, make sure you use them properly because if you just start throwing tons of discounts at customers, then ultimately, you're just going to be seen as a desperate brand and there's not going to be much desire to actually buy from you apart from just getting a great deal at a cheap price. So try and think about this stage of the marketing funnel as you've been dating someone for a little while and you're just waiting for the right moment to ask them to be your boyfriend or girlfriend. You've built up enough trust and you know that you're the right fit for each other, but you're just looking for the perfect opportunity. So at this stage, it's really important just to keep the ship steady and to slowly move towards commitment. It's always good to show that you're attentive and caring and you mean, well, don't go whipping out a wedding ring because that's going to spoil every. So just like before, make sure you choose between 1 to 3 of the tactics that we're about to go through and obviously you can experiment and swap and change them if you really want to. But once you decide on the tactics are best for your personal situation, make sure you fill in your brand guidelines, as I've mentioned before. You should be working through that as you progress through the course. And by the end of the course, you're going to have a fully fleshed out marketing plan that is going to be effective and that you most importantly are going to be confident in. Anyway, I cannot wait to start the section, so I will see you in the next lesson.
Class Materials
Bonus Materials