Which social proof is best for winning new clients
Lesson 57 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Which social proof is best for winning new clients
Lesson 57 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Lesson Info
57. Which social proof is best for winning new clients
Lessons
Getting over the fear of rejection
04:23 2Why you should leave a Zoom call after 3 minutes
04:24 3How to never chase clients ever again
04:13 4How not to feel nervous on sales calls
05:23 5How to not take it personal
05:46 6Slow & Steady vs Fast & Many
06:11 7The importance of being accountable
04:12 8The importance of being invested and excited
04:56Understanding the difference between features VS benefits
04:48 10Assignment - Mindset & Motivation segment
02:39 11Helpful Doctor Approach
03:58 12Breathing method for better sales calls
02:40 13Managing your clients’ expectations
07:41 14How to smartly discover your clients’ budget
05:29 15How to come across as more confident
09:18 16How to improve your pacing
04:19 17How to structure a sales call
09:28 18Ghost Opening Method
04:18 19High converting sales funnel
09:17 20Shock Method
04:41 21The Halo Effect
03:04 22Organizing portfolio to win more clients
03:23 23Build trust using science
02:42 24Showing calendar during call
03:57 25Building unbreakable rapport
04:33 26Sharing relevant stories
02:44 27Using numbers to make prices make sense
03:21 28Using urgency and scarcity
04:38 29The parrot and captain technique
03:31 30Using FOMO
02:51 31The power of mirroring
04:38 32Always put your clients’ needs first
03:34 33Assignment for sales techniques
01:53 34The one who cares least wins
03:27 35How to price your services
06:38 36Handling clients who are bullying you
04:11 37Connecting with clients’ dreams
04:07 38How to use trial closes and assumptive selling
03:17 39How to overcome challenging objections
08:20 40When to mention pricing
03:59 41Assignment for negotiation techniques
01:22 42How to get video testimonials for your website
03:53 43Setting up automated Calendly meetings
02:35 44How to strategically improve your website using Hotjar
02:23 45How to get more clients
05:02 46How to get clients to pay more
04:34 47Do you need to be liked as a salesperson?
02:56 483 reasons why freelancers lose sales
05:27 49What makes a good vs bad salesperson
02:44 50How many options should you give clients?
01:32 51How to know when a client just wants a discount
02:40 52How to know when a client is interested in your service
02:00 53When a client doesn't reply
03:28 54How to practice your sales techniques
03:04 55How to ask high-quality questions
02:48 56Which social media platform is best for getting clients
03:54 57Which social proof is best for winning new clients
03:27 58How I sold a 10k website with one single email
02:58 59How to manage prospects and follow-ups
04:14 60What to do when you screw up on a project
02:38 61How to handle a client who wants a refund
04:10 62When a client wants lots of revisions
03:32 63How to spot a nightmare client
02:17 64How long should you small talk?
01:07 65Should you spend time creating proposals?
01:35 66How to get a sale without being too pushy
01:22 67What to do when a client says you are too expensive
03:46 68Assignment - common questions
01:32 69Realizing who your most valuable customer is
03:32 70How to use discounts to charge more
01:53 71Price anchoring technique
02:43 72Creating product flow and product expansion
02:34 73How to win client loyalty for the long term
01:09 74Last assignment project
04:14Lesson Info
Which social proof is best for winning new clients
So what type of social proof is best to get new clients? So I think that there are three main types of social proof. There are reviews, there are verified reviews and then there are video reviews. Now, those are the types of social proof as well, but those are the three that work best from a service based standpoint. And I'll explain the difference between each of them. So a review would be something on your website where you can just basically write the text of what the person said. Now, the reason he's not very persuasive is because you could literally write David Beckham. I loved Scott's Service. He was great. He has the best hair in the world, blah, blah, blah, you can write whatever you want. And the reality is it's not very believable because it's hard to gauge. So you can just fabricate a lot of reviews and give them all five star and it be extremely favorable for your particular interests, right? People lie on reviews when they put them for their own company, right? It's not ro...
cket science. So the other two ways to gain reviews are actually far more reliable and persuasive when it comes to getting new clients. And the first is to basically get verified reviews, a verified review is something on a platform like upwork or five where the person leaving the review is ultimately in a position where they could leave a really bad review if it was a bad experience. But they've left a really good one and they are in an environment where they're actually more than happy to leave a bad review if they've had a bad experience or an average experience. So if you get a five star review on, you know, a platform like fiver, you've really went above and beyond. And this is a really clever system by the platform itself to basically position the freelancer and the client in an environment where authentic reviews can be taken place because the cream always rises to the top. So if you're constantly creating a really great service and you are providing it to a client on a consistent basis, then ever wants you to work with more clients. So the more five star reviews you get the higher the rank you go, it's not rocket science. So Google reviews are also kind of like this, but they're also easy to manipulate as well. And there's also platforms like trustpilot, which is also a little bit easy to manipulate. And that's why we're not on these are ultimately platforms where you see more authentic reviews being left and they're a little bit more trustworthy than just seeing a review on a website. Now, the last and by far the most persuasive type of social proof is video testimonials. Now, we actually have a video in this course to show you how to get video testimonials from your clients. So please check that out if you want to learn how to get video testimonials. The reason that these are so persuasive is because you can actually see the person talking, you can actually hear their voice, you can see how genuine the actual video is. And if you use the technique which I've shared with you earlier on the course, you can get video testimonials very, very easily from clients who you serve and who are very happy with your service. So ultimately, the more social proof that you have in regard to your business or services, the easier it's going to be to get new clients and also the more you're going to be able to charge because you have more evidence that what you do is good and the more evidence that your process ultimately works. Anyway, I hope this quick lesson was valuable. Thank you so much for your time and I will see you in the next one. See you soon.