How to get video testimonials for your website
Lesson 42 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
How to get video testimonials for your website
Lesson 42 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Lesson Info
42. How to get video testimonials for your website
Lessons
Getting over the fear of rejection
04:23 2Why you should leave a Zoom call after 3 minutes
04:24 3How to never chase clients ever again
04:13 4How not to feel nervous on sales calls
05:23 5How to not take it personal
05:46 6Slow & Steady vs Fast & Many
06:11 7The importance of being accountable
04:12 8The importance of being invested and excited
04:56Understanding the difference between features VS benefits
04:48 10Assignment - Mindset & Motivation segment
02:39 11Helpful Doctor Approach
03:58 12Breathing method for better sales calls
02:40 13Managing your clients’ expectations
07:41 14How to smartly discover your clients’ budget
05:29 15How to come across as more confident
09:18 16How to improve your pacing
04:19 17How to structure a sales call
09:28 18Ghost Opening Method
04:18 19High converting sales funnel
09:17 20Shock Method
04:41 21The Halo Effect
03:04 22Organizing portfolio to win more clients
03:23 23Build trust using science
02:42 24Showing calendar during call
03:57 25Building unbreakable rapport
04:33 26Sharing relevant stories
02:44 27Using numbers to make prices make sense
03:21 28Using urgency and scarcity
04:38 29The parrot and captain technique
03:31 30Using FOMO
02:51 31The power of mirroring
04:38 32Always put your clients’ needs first
03:34 33Assignment for sales techniques
01:53 34The one who cares least wins
03:27 35How to price your services
06:38 36Handling clients who are bullying you
04:11 37Connecting with clients’ dreams
04:07 38How to use trial closes and assumptive selling
03:17 39How to overcome challenging objections
08:20 40When to mention pricing
03:59 41Assignment for negotiation techniques
01:22 42How to get video testimonials for your website
03:53 43Setting up automated Calendly meetings
02:35 44How to strategically improve your website using Hotjar
02:23 45How to get more clients
05:02 46How to get clients to pay more
04:34 47Do you need to be liked as a salesperson?
02:56 483 reasons why freelancers lose sales
05:27 49What makes a good vs bad salesperson
02:44 50How many options should you give clients?
01:32 51How to know when a client just wants a discount
02:40 52How to know when a client is interested in your service
02:00 53When a client doesn't reply
03:28 54How to practice your sales techniques
03:04 55How to ask high-quality questions
02:48 56Which social media platform is best for getting clients
03:54 57Which social proof is best for winning new clients
03:27 58How I sold a 10k website with one single email
02:58 59How to manage prospects and follow-ups
04:14 60What to do when you screw up on a project
02:38 61How to handle a client who wants a refund
04:10 62When a client wants lots of revisions
03:32 63How to spot a nightmare client
02:17 64How long should you small talk?
01:07 65Should you spend time creating proposals?
01:35 66How to get a sale without being too pushy
01:22 67What to do when a client says you are too expensive
03:46 68Assignment - common questions
01:32 69Realizing who your most valuable customer is
03:32 70How to use discounts to charge more
01:53 71Price anchoring technique
02:43 72Creating product flow and product expansion
02:34 73How to win client loyalty for the long term
01:09 74Last assignment project
04:14Lesson Info
How to get video testimonials for your website
So how to get video testimonials for your website. Now, this is an automated practice that I am pretty much doing with every single client once I have delivered the service and they're super, super happy. The best way to do this is to just kind of slip into conversation record every single call that you have. Now, firstly, because you actually need to be assessing your sales calls to make sure you're managing them properly so you can learn and develop and improve. Secondly, so that if a client says anything good about you, you can use it to get new clients in future. Now, obviously, you need to let them know that you're recording them. If they are aware of you recording, then ultimately, you can use the video footage as you please as long as you put it in your terms and conditions on your website. And obviously, if they do a really massive problem with it and the sale on your website, then you can just simply take it down. So it's not a big issue. But how do you actually swerve the con...
versation and get the testimonials for your website? Well, the approach that I use. And I actually will include a breakdown in an actual live sales call where I actually go through the entire process with a client is I start off by just saying something along the lines of this, by the way, just out of curiosity while I've got you on the call, I'd love to get feedback in regards to clients who've worked with us and actually went through the full brand naming process with us just out of curiosity, what did you find the most valuable about working with us personally? And when you say that you basically just put it on mute and let them speak by them, just speaking, they're speaking complete and utter authenticity. It's not pushed. You're not asking them for a review or a testimonial, you're just asking for their opinion. And when you do this, it comes across far more genuine and far more trustworthy because they're just sharing their opinion. They're just letting you know how they feel about the service and what you provided. I've actually had some really great feedback from clients who said, oh, I absolutely love this and I love this. I love this. And I've used that on the testimonial video that I have on the website. But then they've said something at the very end. Like when I've asked, OK, what is the thing that you would maybe change or is anything that you would do differently if you work with us again? I had one guy called Matt who said that the presentation was a little bit confusing in certain places. So we changed that and now our presentation is pretty much flawless. It never gets any bad feedback and everyone absolutely loves it. So, getting feedback from clients is really important and you can do it really easily by jumping on a quick call with them and basically speaking to them about maybe adding some additional value or just saying, you know, I actually need to discuss something with you in regards to your website or your brand name, in regards to trademark checks, whatever it is, find an excuse to get on a call with them, add some value. And then after you've added the value, basically, just out of curiosity, Steve, I was just wondering how did you personally find our process from start to finish? And what was your, what was your favorite part? Basically? Just get them talking about you. And if you provided a great service, then they'll talk about you in a positive way, then take that recording, cut it up, put the best things that they say about you at the very beginning and then slowly obviously dwindle at the end because obviously no one's going to be watching it until the very end. Make sure you put all the best parts at the beginning, use that to ultimately get more clients. And this is one of the most subtle but useful ways that you can get it far more clients for your business. Very, very little effort because you're going to be ultimately going on a sales call with the client. Anyway, after you've delivered the service to just basically tie up any loose ends and get everything squared away and even try and sell them a new service as you progress them through their customer journey. Now, anyway, I hope you found this lesson helpful and thank you so much for your time and I will see you in the next one. See you soon.