How I sold a 10k website with one single email
Lesson 58 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
How I sold a 10k website with one single email
Lesson 58 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Lesson Info
58. How I sold a 10k website with one single email
Lessons
Getting over the fear of rejection
04:23 2Why you should leave a Zoom call after 3 minutes
04:24 3How to never chase clients ever again
04:13 4How not to feel nervous on sales calls
05:23 5How to not take it personal
05:46 6Slow & Steady vs Fast & Many
06:11 7The importance of being accountable
04:12 8The importance of being invested and excited
04:56Understanding the difference between features VS benefits
04:48 10Assignment - Mindset & Motivation segment
02:39 11Helpful Doctor Approach
03:58 12Breathing method for better sales calls
02:40 13Managing your clients’ expectations
07:41 14How to smartly discover your clients’ budget
05:29 15How to come across as more confident
09:18 16How to improve your pacing
04:19 17How to structure a sales call
09:28 18Ghost Opening Method
04:18 19High converting sales funnel
09:17 20Shock Method
04:41 21The Halo Effect
03:04 22Organizing portfolio to win more clients
03:23 23Build trust using science
02:42 24Showing calendar during call
03:57 25Building unbreakable rapport
04:33 26Sharing relevant stories
02:44 27Using numbers to make prices make sense
03:21 28Using urgency and scarcity
04:38 29The parrot and captain technique
03:31 30Using FOMO
02:51 31The power of mirroring
04:38 32Always put your clients’ needs first
03:34 33Assignment for sales techniques
01:53 34The one who cares least wins
03:27 35How to price your services
06:38 36Handling clients who are bullying you
04:11 37Connecting with clients’ dreams
04:07 38How to use trial closes and assumptive selling
03:17 39How to overcome challenging objections
08:20 40When to mention pricing
03:59 41Assignment for negotiation techniques
01:22 42How to get video testimonials for your website
03:53 43Setting up automated Calendly meetings
02:35 44How to strategically improve your website using Hotjar
02:23 45How to get more clients
05:02 46How to get clients to pay more
04:34 47Do you need to be liked as a salesperson?
02:56 483 reasons why freelancers lose sales
05:27 49What makes a good vs bad salesperson
02:44 50How many options should you give clients?
01:32 51How to know when a client just wants a discount
02:40 52How to know when a client is interested in your service
02:00 53When a client doesn't reply
03:28 54How to practice your sales techniques
03:04 55How to ask high-quality questions
02:48 56Which social media platform is best for getting clients
03:54 57Which social proof is best for winning new clients
03:27 58How I sold a 10k website with one single email
02:58 59How to manage prospects and follow-ups
04:14 60What to do when you screw up on a project
02:38 61How to handle a client who wants a refund
04:10 62When a client wants lots of revisions
03:32 63How to spot a nightmare client
02:17 64How long should you small talk?
01:07 65Should you spend time creating proposals?
01:35 66How to get a sale without being too pushy
01:22 67What to do when a client says you are too expensive
03:46 68Assignment - common questions
01:32 69Realizing who your most valuable customer is
03:32 70How to use discounts to charge more
01:53 71Price anchoring technique
02:43 72Creating product flow and product expansion
02:34 73How to win client loyalty for the long term
01:09 74Last assignment project
04:14Lesson Info
How I sold a 10k website with one single email
So how I sold a 10-K website with one simple email. Now, this is not just a case of me emailing one person and just getting a 10-K website straight away. It's just not the case. What actually happened was we'd worked with a client through the brand naming process through the logo development process. And then it was at a stage where we'd already worked with them twice. But there was one single thing that the gentleman who I was working with for this particular brand who actually left the testimonial and literally shared exactly why they wanted to work with us again. And all I literally had to do was say, ok, this is how much the website will cost, do you want to go ahead or not? And he literally just said yes. And we just got the wire transfer pretty much straight away. The reason that I was able to do that and just get that sorted in one single email is because I built trust through thoughtfully replying to the client. Now, this is a huge learning curve because when you're transitioni...
ng from working with a lot of different clients to offering a high quality service, the amount of time that you have to spend on each client is completely different. When you're working with a lot of different clients, then you, you have a short amount of time to spend with each client to really understand what they want. This ultimately impacts the quality of your work when you get to a point where you can charge a little bit more and you don't have to work with as many clients. You need to really take your time to get back to clients very, very thoughtfully. Now when you start doing that, clients start to see a huge difference and they start to trust you a lot more. Now throughout us working with this particular client in regards to naming and also logo design, we found that we were answering some extremely complex questions in a very organized way and I was maybe taking like 45 minutes to get back to some of these questions that he had in regards to business and branding. And I offered so much value that by the time it came to the website development process, it was like, ok, this guy understands websites, he understands the brand. He's worked with us twice before we trust him. He's the best at what he does talking about me. What can I say? He said it not me. I want to work with him in regards to the website and it took just one single email for me. To just message him and say, OK, yeah, in regards to the website, this is what I would suggest that is how much it will cost. Let me know if you want to go ahead and he literally wired over the money. Like the same day, this all came from putting in thoughtful effort to get back to all of his questions and really being careful and thoughtful about everything that I said because that is ultimately what builds trust, actually caring and giving a crap about what your client's outcomes are. And if you can do that single thing and shift your mindset to focus on the client having the best possible experience and just honestly caring about it, then you can bet the whole house everything that you have that you're going to have a very successful future. I have per cent confidence in that statement. So I hope you find this less valuable and I look forward to seeing you in the next one. See you soon.