How to strategically improve your website using Hotjar
Lesson 44 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
How to strategically improve your website using Hotjar
Lesson 44 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Lesson Info
44. How to strategically improve your website using Hotjar
Lessons
Getting over the fear of rejection
04:23 2Why you should leave a Zoom call after 3 minutes
04:24 3How to never chase clients ever again
04:13 4How not to feel nervous on sales calls
05:23 5How to not take it personal
05:46 6Slow & Steady vs Fast & Many
06:11 7The importance of being accountable
04:12 8The importance of being invested and excited
04:56Understanding the difference between features VS benefits
04:48 10Assignment - Mindset & Motivation segment
02:39 11Helpful Doctor Approach
03:58 12Breathing method for better sales calls
02:40 13Managing your clients’ expectations
07:41 14How to smartly discover your clients’ budget
05:29 15How to come across as more confident
09:18 16How to improve your pacing
04:19 17How to structure a sales call
09:28 18Ghost Opening Method
04:18 19High converting sales funnel
09:17 20Shock Method
04:41 21The Halo Effect
03:04 22Organizing portfolio to win more clients
03:23 23Build trust using science
02:42 24Showing calendar during call
03:57 25Building unbreakable rapport
04:33 26Sharing relevant stories
02:44 27Using numbers to make prices make sense
03:21 28Using urgency and scarcity
04:38 29The parrot and captain technique
03:31 30Using FOMO
02:51 31The power of mirroring
04:38 32Always put your clients’ needs first
03:34 33Assignment for sales techniques
01:53 34The one who cares least wins
03:27 35How to price your services
06:38 36Handling clients who are bullying you
04:11 37Connecting with clients’ dreams
04:07 38How to use trial closes and assumptive selling
03:17 39How to overcome challenging objections
08:20 40When to mention pricing
03:59 41Assignment for negotiation techniques
01:22 42How to get video testimonials for your website
03:53 43Setting up automated Calendly meetings
02:35 44How to strategically improve your website using Hotjar
02:23 45How to get more clients
05:02 46How to get clients to pay more
04:34 47Do you need to be liked as a salesperson?
02:56 483 reasons why freelancers lose sales
05:27 49What makes a good vs bad salesperson
02:44 50How many options should you give clients?
01:32 51How to know when a client just wants a discount
02:40 52How to know when a client is interested in your service
02:00 53When a client doesn't reply
03:28 54How to practice your sales techniques
03:04 55How to ask high-quality questions
02:48 56Which social media platform is best for getting clients
03:54 57Which social proof is best for winning new clients
03:27 58How I sold a 10k website with one single email
02:58 59How to manage prospects and follow-ups
04:14 60What to do when you screw up on a project
02:38 61How to handle a client who wants a refund
04:10 62When a client wants lots of revisions
03:32 63How to spot a nightmare client
02:17 64How long should you small talk?
01:07 65Should you spend time creating proposals?
01:35 66How to get a sale without being too pushy
01:22 67What to do when a client says you are too expensive
03:46 68Assignment - common questions
01:32 69Realizing who your most valuable customer is
03:32 70How to use discounts to charge more
01:53 71Price anchoring technique
02:43 72Creating product flow and product expansion
02:34 73How to win client loyalty for the long term
01:09 74Last assignment project
04:14Lesson Info
How to strategically improve your website using Hotjar
So how to strategically better your profit and sales funnel using Hot Jar. So Hot Jar if you don't know already is a platform where you can basically add some code to your website or web page and you can see exactly what clients are clicking on and looking at and reading before they book a call with you or ultimately book one of your packages. Now, this code when added to the website gives you an incredible amount of data and behavioral data to allow you to better your website and refine it in order to get a better conversion rate. For example, let's make things super simple if you had 10 people come to your website and one person ended up booking a call with you, that will be a conversion rate of around 10 per cent, which to be completely honest with you is actually pretty good. Now, if you're getting a conversion rate of 10 per cent and you double that to 20 per cent, you could essentially double your revenue in one single move, which by anyone's estimations is a pretty decent result...
. Now, in order to double your conversion rate, if that was the equation and what was actually happening that could be done in a multitude of different ways. But if you don't understand what's happening on your web page, then you can't really make those decisions and you can't understand what's going right and what's going wrong. You can end up fiddling around with things and actually changing something that's doing well on your web page instead of something that's maybe confusing the customer or client or maybe even knocking them off and making them leave the website altogether. So what I suggest is to add Hot Jar to your website if you haven't got it on there already and then understand where your web traffic is coming from what they're doing when they actually come to your web page. And lastly, if anything, what is stopping them from converting into either a lead or a meeting or a paid customer. If you can assess this on a biweekly or monthly basis, you're going to consistently be improving your sales funnel and consistent, bettering your website, which is ultimately going to leave you with a much better sales funnel and a far better conversion rate. I have absolutely zero affiliation with Hot Jar. I just use it and I love it for both my businesses and also for my clients' companies. So feel free to check it out. And obviously there's tons of videos on youtube and stuff if you want to learn a little bit more about it before obviously installing it into your website. But I hope you enjoy this lesson and I will see you again very soon.