Which social media platform is best for getting clients
Lesson 56 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Which social media platform is best for getting clients
Lesson 56 from: Sales Mastery Bootcamp for Freelancers: Sell More ServicesScott Lancaster
Lesson Info
56. Which social media platform is best for getting clients
Lessons
Getting over the fear of rejection
04:23 2Why you should leave a Zoom call after 3 minutes
04:24 3How to never chase clients ever again
04:13 4How not to feel nervous on sales calls
05:23 5How to not take it personal
05:46 6Slow & Steady vs Fast & Many
06:11 7The importance of being accountable
04:12 8The importance of being invested and excited
04:56Understanding the difference between features VS benefits
04:48 10Assignment - Mindset & Motivation segment
02:39 11Helpful Doctor Approach
03:58 12Breathing method for better sales calls
02:40 13Managing your clients’ expectations
07:41 14How to smartly discover your clients’ budget
05:29 15How to come across as more confident
09:18 16How to improve your pacing
04:19 17How to structure a sales call
09:28 18Ghost Opening Method
04:18 19High converting sales funnel
09:17 20Shock Method
04:41 21The Halo Effect
03:04 22Organizing portfolio to win more clients
03:23 23Build trust using science
02:42 24Showing calendar during call
03:57 25Building unbreakable rapport
04:33 26Sharing relevant stories
02:44 27Using numbers to make prices make sense
03:21 28Using urgency and scarcity
04:38 29The parrot and captain technique
03:31 30Using FOMO
02:51 31The power of mirroring
04:38 32Always put your clients’ needs first
03:34 33Assignment for sales techniques
01:53 34The one who cares least wins
03:27 35How to price your services
06:38 36Handling clients who are bullying you
04:11 37Connecting with clients’ dreams
04:07 38How to use trial closes and assumptive selling
03:17 39How to overcome challenging objections
08:20 40When to mention pricing
03:59 41Assignment for negotiation techniques
01:22 42How to get video testimonials for your website
03:53 43Setting up automated Calendly meetings
02:35 44How to strategically improve your website using Hotjar
02:23 45How to get more clients
05:02 46How to get clients to pay more
04:34 47Do you need to be liked as a salesperson?
02:56 483 reasons why freelancers lose sales
05:27 49What makes a good vs bad salesperson
02:44 50How many options should you give clients?
01:32 51How to know when a client just wants a discount
02:40 52How to know when a client is interested in your service
02:00 53When a client doesn't reply
03:28 54How to practice your sales techniques
03:04 55How to ask high-quality questions
02:48 56Which social media platform is best for getting clients
03:54 57Which social proof is best for winning new clients
03:27 58How I sold a 10k website with one single email
02:58 59How to manage prospects and follow-ups
04:14 60What to do when you screw up on a project
02:38 61How to handle a client who wants a refund
04:10 62When a client wants lots of revisions
03:32 63How to spot a nightmare client
02:17 64How long should you small talk?
01:07 65Should you spend time creating proposals?
01:35 66How to get a sale without being too pushy
01:22 67What to do when a client says you are too expensive
03:46 68Assignment - common questions
01:32 69Realizing who your most valuable customer is
03:32 70How to use discounts to charge more
01:53 71Price anchoring technique
02:43 72Creating product flow and product expansion
02:34 73How to win client loyalty for the long term
01:09 74Last assignment project
04:14Lesson Info
Which social media platform is best for getting clients
So which social media platform works best to get new clients. Well, this is a little bit of a tricky question and I'll explain why. So I personally have the opinion that social media is not the best way to get clients. And I'll explain why because when you are developing a presence on social media, think about why you actually use social media. How many times have you used social media to try and find a copywriter or a logo designer or a website developer? It just doesn't happen very often, right? And I'm not saying that it can never happen. It can certainly happen. And I've certainly got some business from social media, but it's just not my priority. The reason being is I want to be in places where people are actively looking for a solution like the likes of fiver and upwork. So that's where I invest my energy and obviously in my website as well, we get quite a lot of traffic from blog posts. For example, if I have to choose a platform for social media, it would depend on the type of ...
of service I was providing. So for example, if it's going to be written content, it's going to be something like medium, if it is logo design and website development, something very visual, it's going to be things like Instagram, Pinterest Tik Tok even. And I create some sort of captivating stories to get as much awareness as possible. And obviously, you would create portfolios on the likes of, you know, B Hans and dribble, you know, just to kind of name a few. But you have to understand actually what social media is actually doing in regard to your portfolio. And your brand, social media is a tool to generate awareness and to give a certain level of consideration. Remember the three step process to getting a converted customer awareness consideration and conversion those three steps, the first two at least can be pretty much completed within social media. You can get awareness, you can have them considered you as a potential option to provide the service that you provide and then they can essentially convert into a customer. Now, the thing about social media that I don't like as a tool to get clients is you invest so much time and energy into the actual social media platform and then you grow an audience of people that basically just love what you do. So it's basically other designers and other people that love you for the work that you do not potentially clients that are going to pay you. And then on top of all that, if you don't have a huge following. Then the likelihood of someone finding you who's looking for exactly what you can offer at the exact right time coming across you is it's quite unlikely, right? It's not very likely. This is ultimately a case of where do you want to place your eggs? Which basket I personally like placing mine in the basket of having a great website, driving awareness through the likes of upwork and fiber. In my humble opinion, we are starting to post on social media but not focusing around our work. I'm looking to draw my actual personal brand on social media as an educator and as someone who can actually teach others how the building agency just like I have over the past decade. So I don't know if that was the answer that you were looking for, but I just wanted to be completely brutally honest and just share my experience and my opinion so that you can make the best decision in regards to your time because I know that everyone feels like they need to be on social media and they have to be on Instagram and Pinterest and tiktok and all this stuff. Personally, I make extremely good money, more money than I could ever imagine from producing logos, websites, brand, naming and lots of other creative services. And I have never used social media actively to try and acquire a client ever. So if my experience is anything to go by, I don't think you need to either just putting it out there because it's a lot of time to grow an audience on social media for very little return. So anyway, that's just my opinion. Thank you so much for your time. I hope you enjoy this little quick lesson and I will see you in the next one.