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Lesson Info

High converting sales funnel

OK, so how to develop a high converting sales funnel. Well, if you know anything about sales funnels, you know, they're extremely important to ultimately generating sales and setting you up for sales consultation calls. So you can actually sell your products and services. Now, a sales funnel comes in many different forms, but generically, it looks a little something like this. So the first step is the client needs to become aware of you in some way, shape or form. Now, that could be through in advertising, social media posting or platforms such as fiber and upwork. Now, once they are aware of you, they need to then consider you as a potential option to provide the service that they need. And this is why your website comes into play massively, which is what we'll be talking about mostly in this lesson. Now, once they've considered you, they will ultimately be in a position to make a decision based on if they think you're the best option and then if they do think that they will ultimatel...

y buy your service or product. Now, after that, there's the retention stage which we don't need to talk about right now because we're primarily focused on getting the sales through the door. So what do I mean in regard to your website? So when we're talking about creating a high converting sales funnel, we need to make sure that your website or digital presence is created properly. What I mean by properly is it guides your client through the specific steps that they are thinking to enable them to actually see you the best decision going forward as a service provider. Now, the structure that I'm going to share with you in this very lesson is the exact same structure that I use my agency's website, which you can check out online now. But the first thing that you need to do is create your Hero section, which is the top element of your website. Now, this is basically where you have to get across in little words as possible, exactly what type of solution you can offer. So for example, my Brandon agency specializes in brand naming. So our first words on the Hero section are naming the ambitious start ups of tomorrow. So in literally six words, I've explained exactly what we do in a nutshell. So summarizing everything that we do as our primary service, this is what we can offer. We work with start ups who are ambitious and who need to find a great brand name. Now, as you scroll down the page, you'll see a trust building section. This section has two important elements. One it has all the logos of the recent clients that we've worked with scrolling along the screen. And we also have a little button when pressed showcases some of the main testimonials from some of the brands that we've worked with. Basically clients telling us how great we are. Now, if we scroll a little bit further down the page, we essentially come to a section starts telling us a little bit more about the service and what a client can expect by working with us. Now, the structure of this page as we're working through it is basically based around what a user thinks when they come to a new website. For example, when we come to a website that is offering a solution for something that we potentially need or want, it is always broken down into the same system. And this step by step system is ultimately the questions that we're asking in our head as we're browsing the website from the top to the bottom. So for example, the first question we always ask ourselves because we are extremely impatient and we don't have a lot of time to waste. Is, is this what I'm looking for? Is this going to give me the solution that I need? And that's why in the first three seconds of landing on the website, you need to tell people exactly what it is that you offer and exactly how you can help them. So we're not trying to give too many details away just yet. We simply just want to let them know you're in the right place. So once we've answered that question of, are you in the right place? Yes. The next question that we'll ask ourselves about this particular website or brand that we've just landed on. Can I trust you? And that why the second section is always focused around trust or at least it should be. So this is why we add two different variations of trust building elements for us. We have the scrolling logos and we have the little testimonial button to showcase that we know what we're talking about and that we are worth your time. And then once you have let them know that you're in the right place and you've also let them know that you're trustworthy. The next step is OK, fair enough. I'm in the right place. You can give me what I want and I trust you a little bit. Now tell me a little bit more about what you can offer me in this section. You can essentially start explaining the key benefits. Remember the difference between features and benefits that you can offer your clients. So for example, for us as a naming agency, we guarantee a.com Domain for every single brand name that we offer. We also do trademark checks to make sure there are no conflict in trademarks currently in play. So it gives you complete peace of mind and you don't have to worry about a potential lawsuit later on down the line. So that is essentially the structure that every single sales page should follow if you actually want to build up enough credibility and also give enough information for a client to make an informed decision. Now, after we've completed those three main questions, the rest of the page can be pretty much whatever you want. But I want to take you through my home page. So you understand exactly how we're thinking about things so you can apply the exact to your own website. So underneath the section where we tell people a little bit more about what we do, we share another trust building section. So in this section, this basically goes through a couple of testimonials that we think are most relevant to people who are looking for brand naming. So essentially clients that we've worked with in the past or very recently. And as you're scrolling through this page, one thing to note is the testimonials that I personally want the client or potential client that viewing the web page to see. First, I'm putting at the very top. This is isn't rocket science, it isn't groundbreaking advice. The client is usually always going to watch the one in the top left hand corner. So that is the testimonial that I want them to watch first. Now you'll also see that throughout the entire page, there's a lot of CTAs are essentially called to actions. So I want the client whenever they feel comfortable to ultimately click on that button and schedule a call with me when they click that button and schedule a call with me. It allows me to actually have a conversation with them, learn more about what they need and ultimately how I can help them. Now, after the second trust building section, I personally like to put a pricing and packages section which ultimately goes through the main packages that we offer our clients. And after the pricing section, I always add an AQ, which is essentially just a frequently asked questions page to make sure that all the commonly asked questions. Like for example, if you can't find a brand name, what happens just to kind of give them an insight in regards to our process. Put their mind at the great thing about using use effectively is that you basically get to answer all the questions that they are going to ask you on the call anyway, later on just before they actually book the call. So it helps build trust, it helps to put their mind at rest so that they're not worrying about what if I don't find the perfect brand name or what if they can't get a.com domain, et cetera, et cetera. And then it also just showcases that you understand the most commonly asked questions. So if a client is reading the FAQ section and they can see that you understand all of the worries that they have, they might not even need to read it. They're just like, ok, these guys know what they're doing, so I'm going to trust them and I'll have a conversation with them and that's basically half the battle. Now, after the section, you essentially get to a point where you could add something like blog posts. For example, now what I've personally done is added some blog posts to the bottom of the website just to showcase our expertise and just add a little bit of value. And within each of those blog posts, there are also c so that as they're reading through the blog posts and getting answers to their questions, they can book a call with me to actually learn more and to ultimately potentially become a paying client. And so once you set up that digital presence and you have a fully automated sales page, which is going to do a lot of the heavy lifting for you, then you should begin to get calls automatically linked up into your Google calendar through calendar. Now, we're going to go through using your Google calendar and calendar a little bit later on to set things up. So everything's super automated and you don't have to worry about asking for time zones and all that sort of stuff because that is just a complete waste of time. So we'll go through that a little bit later on the course. But the only other thing that you may need to think about is ultimately getting people to your website. Now, as I said before, there are so many different ways to do this. You could do fiver you could use upwork, but you could also be posting on social media and you know, ultimately reaching out in regards to cold calling and you know, cold emails. Now there's no right or wrong way to do this. What I would refer back to is ultimately the chasing the butterflies and building a beautiful garden. I think that as long as you have an incredible portfolio on your website and you can put yourself in a position where people start to actually know what you do. So just focus on awareness and getting people aware of your website business is going to come. And platforms like fiber and upwork are extremely helpful in that regard and we actually have a fiber Pro course which ultimately showcases exactly how to use fiber and to become a pro on fiber. So you can start charging premium prices for your services and really accelerating your freelancing journey. So anyway, I hope you find this less helpful. Thank you so much for your time and I will see you in the next lesson. See you soon.