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How to Audit Local Outreach Targets

Lesson 34 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

How to Audit Local Outreach Targets

Lesson 34 from: Local SEO: Put Your Business on the Map

Alastair Dunstan

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Lesson Info

34. How to Audit Local Outreach Targets

Lessons

Class Trailer

Chapter 1: Introduction

1

Introduction

01:24

Chapter 2: Local SEO - What is it and Why is it Important?

2

What is Local SEO

03:58
3

Why is local SEO important

04:38
4

The Pillars of Local SEO

02:20
5

Quiz: Local SEO - What is it and Why is it Important?

Chapter 3: How to master local keyword research

6

Targeting the Right Keywords

06:00
7

Keyword Research Tools

08:21
8

Quiz: Chapter 3: How to master local keyword research

Chapter 4: Competitor Research - Choosing the Right Battles

9

Introduction to Competitor Research

01:10
10

Competitor Research - Quick Checks

06:32
11

Quiz: Chapter 4: Competitor Research - Choosing the Right Battles

Chapter 5: On-Site SEO - Optimizing Your Website

12

How to Apply Keywords Across Your Site

02:27
13

The On-Site SEO Essentials

06:16
14

Image SEO + Geotagging

04:22
15

Optimizing Your Website Content

02:26
16

How Should They Look

01:02
17

YouTube, Maps, and Socials

02:35
18

Multi-Location Businesses - How to Manage Location Pages

03:45
19

Quiz: Chapter 5: On-Site SEO - Optimizing Your Website

Chapter 6: Google My Business

20

Setting up Your Google My Business Listing

01:27
21

Your Business Name vs Using Keywords in Your Business Name

03:46
22

Completely Optimizing Your GMB Profile

05:56
23

How to Get Google My Business Reviews

02:12
24

Quiz: Chapter 6: Google My Business

Chapter 7: Off-Site SEO

25

Local Citations

09:43
26

The Importance of NAP Consistency

01:31
27

Citations for Service Area Businesses

01:35
28

Citations - How Many do you Need

01:05
29

Introduction to Backlink Building

02:23
30

Sourcing Backlinks - Social Links

00:54
31

Sourcing Backlinks - Blogging Links

03:51
32

Local Newspapers and Sponsorship

02:02
33

How to do Local Blogger Outreach

03:48
34

How to Audit Local Outreach Targets

02:29
35

Avoiding Anchor Text Over Optimization

03:00
36

Quiz: Chapter 7: Off-Site SEO

Chapter 8: Technical SEO

37

Introduction to Schema.org

00:37
38

Why is Schema Markup Important for SEO

01:53
39

Manually Adding Schema to your Site

09:04
40

Adding Schema Using a Plugin

08:12
41

Quiz: Chapter 8: Technical SEO

Chapter 9: Conclusion of the Course

42

Conclusion of the Course

00:47

Final Quiz

43

Final Quiz

Lesson Info

How to Audit Local Outreach Targets

when assessing a website for outreach, it's a good idea to check the strength of the website. Why is this important? Well if you recall the most local search ranking factors study again, it tells us that link signals are inbound anchor text linking. Domain authority linking domain quantity. So the anchor text matters. The domain authority of the sites matters and the amount of links matters we can use the Mosebar to check the domain authority of a prospective website that we're trying to get a link from. So when we activate it up here we'll start to see that it gives us a domain authority for each site that we're checking out. 30. It's good information. A score of anything above domain authority 30 is a good starting point. Sites above D. A. 50 are very strong basically the higher the score the more powerful the link will be links from Heidi. A websites are more powerful than links from low D. A. Websites, links from high D. A. Sites have more impact on your ability to rank and google ...

than lower D. A. Sites. So if we check out this example, this is a the world loves Melbourne the food blog. It's A D. A. 35. So if I'm a Melbourne based restaurant, a link from this site is exactly the kind of thing that I need to help my S. C. O. And my local S. C. O. On the other hand, if we check out a website which was also on the list, They call me Maggie. This site has a domain authority of seven. So this is an example of a very low D. A website. But if Maggie was open to reviewing your restaurant, your Melbourne restaurant, you would still want the review and a link from her blog. But from an SEO perspective, this link carries a lot less weight than one from this previous example. The world loves Melbourne. Now, obviously it would be great if you could source links from D A 50 D A 60 plus websites. But to start with, your priority should be to source links from good local websites. That's more relevant than being concerned with the strength of the site.

Class Materials

Bonus Materials with Purchase

The On-Site SEO Essentials
Completely Optimizing Your GMB Profile
Top Citation Sites for Local Businesses (4 Countries Included)
Top Citation Sites for Service Area Businesses (4 Countries Included)
Checklist- Backlink Building
Free Blogging Websites for Backlink Building

Ratings and Reviews

Josh Macphee
 

Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.

Bledi Ismaili
 

Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!

Student Work

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