How to Audit Local Outreach Targets
Lesson 34 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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How to Audit Local Outreach Targets
Lesson 34 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lesson Info
34. How to Audit Local Outreach Targets
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
How to Audit Local Outreach Targets
when assessing a website for outreach, it's a good idea to check the strength of the website. Why is this important? Well if you recall the most local search ranking factors study again, it tells us that link signals are inbound anchor text linking. Domain authority linking domain quantity. So the anchor text matters. The domain authority of the sites matters and the amount of links matters we can use the Mosebar to check the domain authority of a prospective website that we're trying to get a link from. So when we activate it up here we'll start to see that it gives us a domain authority for each site that we're checking out. 30. It's good information. A score of anything above domain authority 30 is a good starting point. Sites above D. A. 50 are very strong basically the higher the score the more powerful the link will be links from Heidi. A websites are more powerful than links from low D. A. Websites, links from high D. A. Sites have more impact on your ability to rank and google ...
than lower D. A. Sites. So if we check out this example, this is a the world loves Melbourne the food blog. It's A D. A. 35. So if I'm a Melbourne based restaurant, a link from this site is exactly the kind of thing that I need to help my S. C. O. And my local S. C. O. On the other hand, if we check out a website which was also on the list, They call me Maggie. This site has a domain authority of seven. So this is an example of a very low D. A website. But if Maggie was open to reviewing your restaurant, your Melbourne restaurant, you would still want the review and a link from her blog. But from an SEO perspective, this link carries a lot less weight than one from this previous example. The world loves Melbourne. Now, obviously it would be great if you could source links from D A 50 D A 60 plus websites. But to start with, your priority should be to source links from good local websites. That's more relevant than being concerned with the strength of the site.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!