Local Newspapers and Sponsorship
Lesson 32 from: Local SEO: Put Your Business on the MapAlastair Dunstan
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Local Newspapers and Sponsorship
Lesson 32 from: Local SEO: Put Your Business on the MapAlastair Dunstan
Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Local Newspapers and Sponsorship
if you run an event or do something newsworthy like opening a new branch, renovating your premises or even sponsoring a local event, you can get in touch with your local paper and they will publish it. Most of these newspapers also have an online edition. So this is a chance to get your name out there while also gaining a quality editorial link from a local newspaper. And this is an example of an amazing local back link. Local committees, clubs, societies, schools, and a huge range of other local organizations need sponsorship, they need funding to keep the doors open. They openly invite sponsorship and that's an opportunity to gain some valuable links and mentions for your business while doing something good for the community to when you sponsor an organization. They'll be happy to add your business information to their website along with a link to your site Again, this is an amazing type of local back link if you can get it, this is the Rio del mar Improvement Association website and...
we're on the sponsors page of their site. So the businesses that are pairing here have paid probably, I'm guessing a minimal amount to appear here based on the type of businesses, but they are getting something amazing in return. They're getting back links to their website from a real Rio del mar Association, which is fantastic. So the Rio Sands Hotel has a link to their site here, bailey properties has a link to their site here and so does this Pizza shop, which means that the Rio sands hotel, a vacation rental place called bailey property management and a pizza shop. Local Rio del Mar Pizza shop are all getting an amazing local back link from a legitimate local organization. Uh, this is something that is highly desirable if you're a local business based in Rio del Mar, and that's how you can go ahead and do it through some sponsorship opportunities.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!