Introduction to Backlink Building
back links are still one of the most important elements in all of sc Oh they have a huge impact on how your website performs in google earlier in the course, we studied the most local search ranking factors study and you can see that link signals which are back links are the number one factor for organic and the number two ranked factor for local pack results. So to say that back links are important is an understatement. As a business. You can't live without them. In order to rank a website in the local pack and organic results, you're going to need to source quality back links. The more competitive your industry is, the more important quality back links become Before I show you where to get them. Let's look at an example of what a back link is. This article on Forbes dot com has many back links throughout the words in the article that are hyper linked to a website are called anchor text. You can see that here when google finds this back link, it uses the anchor text to help determine ...
what the web page is about. Now, this page is full of many back links. These are linking to acceleration partners, this person's company page, their page and as we scroll down, we can see back links everywhere throughout this article workshops. If the blogger uses anchor text that includes your keywords, this is an ideal back link. The ultimate is when you source a back link from high authority websites like Forbes dot com, that link to your website like so that has used the word workshops and when we open this person's web page, we can see that he does keynotes and workshops in his specific speaking industry. So the fact that he's got a link from Forbes using his keyword workshops is amazing for Marcus Sheridan. This person here, obviously that's a great back link, but that's just one type anywhere that a link to your website appears online is a back link. I'm about to show you a range of different sources that you can literally start to build back links on right now. I will also provide downloadable lists along the way. So let's jump straight in.