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Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
Image SEO + Geotagging
images are important because they make a web page engaging for users. But from an S. C. O perspective images provide us with three very important local S. C. O opportunities that we need to capitalize on here, we're going to take a look at two important things with images, the image file name and the image alternate text. If we check using the Mosebar, which I'll do in a moment, you'll see that none of the images on this page have all text now, that's not great. But let's start first with the image file name before you upload an image to Wordpress, make sure that you save the file with an S E. O. Optimized name first save the image with a file name that includes your keyword or a close keyword variation here. This is one of the most overlooked areas in image S. C. O google crawls image file names. So don't forget to optimize them too. If you don't optimize your file names, you're missing out on one of the easy image. SeO tricks available to you. Alternative text or all text is an html ...
attribute applied to image tags that's designed to be used by screen readers or for visually impaired visitors. It's also very important for SEO optimization. So once we've uploaded an image to our Wordpress site, this image now has an S. C. O. Optimist file name, which we added a moment ago before uploading the image. We can now add SEO optimized all text to we want to include our target keywords here. In this case, the pages targeting exotic car rental Miami and luxury car rental. Miami the file names already. Aston martin luxury car. So let's go ahead and target something slightly different. Aston martin exotic car rental. Now this is an example of how to add a optimized image file name and an optimist all text to an image before uploading it or as you're uploading it to your site, you might not know this, but images can contain geo coordinates within the metadata of the image by adding geo coordinate information within images. We are embedding an important local S. C. O. Signal that connects your image to your exact business location. So now a simple image on a web page has transformed into a valuable local S. C. O. Tool that we can optimize. This is something most companies are not doing and this is an area where you can gain an instant advantage over your competitors. Geo image is a simple and effective tool that you can use to easily geo tag your images. You can subscribe for $10 a month and once you've set yourself up, you just head over to the website and get started. You simply drag and drop your images into the tool and upload them like so then look up your business name and the left hand side in the map section. So since we're using this real world example here we'll we'll grab the actual business address and that is for the Miami branch for enterprise will just pop that in the box and verify that that's the location that we're interested in, which it is great. So now we hit right except tags and this overwrites the information and the image to apply new geo coordinates into it. Now we hit the download button and we have an image that is optimized with valuable geolocation information to add to our website. If you want to check that, you can right click on the mouse and check image properties and here you'll see the map geo coordinate information embedded in the image. So now when google crawls your website rather than finding a plane image, it will now find images with specific geo coordinates that point directly to your business location along with important keyword information that we have added to the image file, name and image alternate text.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!