What is Local SEO
Since the 2000s, Google has really started to place the emphasis on the users in search. They have done this by personalizing the search results to account for things like a user's search history and in recent times there have been significant changes around local search. Now. Local search results are customized to provide users with information that's hyper relevant to their search and their location. Today, two people searching the same thing one mile apart will likely see a very different set of results. The easiest way to understand local S Ceo is to compare two types of searches people make on google. If you head over to google and search for something like how to treat tooth pain, you'll see page One has a wide variety of results from big websites with strong sc. Oh these sites are all offering you information about the topic. If you search for something a little different such as dentist and Irvine, you'll see a completely different local search engines results page. That's beca...
use Google understands that you're looking for local businesses and it knows this because you're using a location such as a suburb, a neighborhood, a city or even a state. So we can see that when someone uses a location, Google understands that the search is interested in businesses and their location and that's why you see the local search results page. And that local search results page is very unique and because it has elements that are unique from organic search. Our approach to S. C. O. Needs to be unique to. So let's take a look at a local search results page to identify the unique elements. Firstly we have a map at the top of the page with markers that highlight the top businesses beneath the map. We have local pack results, the three most relevant google. My business listings appear here and this is where we want your business to show up. Typically, google will only show three businesses and the local pack, as you can see, the local pack appears above the organic results further down the page and this really is the key to local SEO your listing can appear above any of the organic results further down the page, even if these companies have more powerful and established websites than yours and local S. C. O. Our goal is to rank our business in both the organic results and the local pack results. This is the ideal scenario and everything we focus on in this course will help to achieve this. So what are the overriding factors that influence what businesses appear in the local pack results? The big picture factors are relevant distance and prominence. We know that local results are based on relevance. So is your business a relevant match to the search. Query distance? This is a big one. Are you in close proximity to the search is location and prominent basically. How well known is your business online? Well known and more established businesses may take precedence over newer and less known businesses Now, there can be cases where these rules don't hold, for example, a business that is further away from others can still appear first in the search results if google perceives them to be more relevant to the search query. So you can see that investing in local sc Oh and getting it right is critical. Your business can dramatically increase the amount of leads you receive online by taking ownership of your local sc oh efforts. And the good news is that small local businesses have a fighting chance. You can outperform the big brands and S. C. O. When you get it right in the next lesson, we're going to look at some impressive statistics that demonstrate just how big local search has become. You can use this information to convince your clients and your colleagues that local S. Ceo needs to be an essential part of your strategy.