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Lessons
Chapter 1: Introduction
1Introduction
01:24Chapter 2: Local SEO - What is it and Why is it Important?
2What is Local SEO
03:58 3Why is local SEO important
04:38 4The Pillars of Local SEO
02:20 5Quiz: Local SEO - What is it and Why is it Important?
Chapter 3: How to master local keyword research
Targeting the Right Keywords
06:00 7Keyword Research Tools
08:21 8Quiz: Chapter 3: How to master local keyword research
Chapter 4: Competitor Research - Choosing the Right Battles
9Introduction to Competitor Research
01:10 10Competitor Research - Quick Checks
06:32 11Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
Chapter 5: On-Site SEO - Optimizing Your Website
12How to Apply Keywords Across Your Site
02:27 13The On-Site SEO Essentials
06:16 14Image SEO + Geotagging
04:22 15Optimizing Your Website Content
02:26 16How Should They Look
01:02 17YouTube, Maps, and Socials
02:35 18Multi-Location Businesses - How to Manage Location Pages
03:45 19Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
Chapter 6: Google My Business
20Setting up Your Google My Business Listing
01:27 21Your Business Name vs Using Keywords in Your Business Name
03:46 22Completely Optimizing Your GMB Profile
05:56 23How to Get Google My Business Reviews
02:12 24Quiz: Chapter 6: Google My Business
Chapter 7: Off-Site SEO
25Local Citations
09:43 26The Importance of NAP Consistency
01:31 27Citations for Service Area Businesses
01:35 28Citations - How Many do you Need
01:05 29Introduction to Backlink Building
02:23 30Sourcing Backlinks - Social Links
00:54 31Sourcing Backlinks - Blogging Links
03:51 32Local Newspapers and Sponsorship
02:02 33How to do Local Blogger Outreach
03:48 34How to Audit Local Outreach Targets
02:29 35Avoiding Anchor Text Over Optimization
03:00 36Quiz: Chapter 7: Off-Site SEO
Chapter 8: Technical SEO
37Introduction to Schema.org
00:37 38Why is Schema Markup Important for SEO
01:53 39Manually Adding Schema to your Site
09:04 40Adding Schema Using a Plugin
08:12 41Quiz: Chapter 8: Technical SEO
Chapter 9: Conclusion of the Course
42Conclusion of the Course
00:47Final Quiz
43Final Quiz
Lesson Info
What is Local SEO
Since the 2000s, Google has really started to place the emphasis on the users in search. They have done this by personalizing the search results to account for things like a user's search history and in recent times there have been significant changes around local search. Now. Local search results are customized to provide users with information that's hyper relevant to their search and their location. Today, two people searching the same thing one mile apart will likely see a very different set of results. The easiest way to understand local S Ceo is to compare two types of searches people make on google. If you head over to google and search for something like how to treat tooth pain, you'll see page One has a wide variety of results from big websites with strong sc. Oh these sites are all offering you information about the topic. If you search for something a little different such as dentist and Irvine, you'll see a completely different local search engines results page. That's beca...
use Google understands that you're looking for local businesses and it knows this because you're using a location such as a suburb, a neighborhood, a city or even a state. So we can see that when someone uses a location, Google understands that the search is interested in businesses and their location and that's why you see the local search results page. And that local search results page is very unique and because it has elements that are unique from organic search. Our approach to S. C. O. Needs to be unique to. So let's take a look at a local search results page to identify the unique elements. Firstly we have a map at the top of the page with markers that highlight the top businesses beneath the map. We have local pack results, the three most relevant google. My business listings appear here and this is where we want your business to show up. Typically, google will only show three businesses and the local pack, as you can see, the local pack appears above the organic results further down the page and this really is the key to local SEO your listing can appear above any of the organic results further down the page, even if these companies have more powerful and established websites than yours and local S. C. O. Our goal is to rank our business in both the organic results and the local pack results. This is the ideal scenario and everything we focus on in this course will help to achieve this. So what are the overriding factors that influence what businesses appear in the local pack results? The big picture factors are relevant distance and prominence. We know that local results are based on relevance. So is your business a relevant match to the search. Query distance? This is a big one. Are you in close proximity to the search is location and prominent basically. How well known is your business online? Well known and more established businesses may take precedence over newer and less known businesses Now, there can be cases where these rules don't hold, for example, a business that is further away from others can still appear first in the search results if google perceives them to be more relevant to the search query. So you can see that investing in local sc Oh and getting it right is critical. Your business can dramatically increase the amount of leads you receive online by taking ownership of your local sc oh efforts. And the good news is that small local businesses have a fighting chance. You can outperform the big brands and S. C. O. When you get it right in the next lesson, we're going to look at some impressive statistics that demonstrate just how big local search has become. You can use this information to convince your clients and your colleagues that local S. Ceo needs to be an essential part of your strategy.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Josh Macphee
Plenty of practical information in here to get you started in crafting a website for good SEO. Recommend.
Bledi Ismaili
Alastair is a professional. I enjoyed every section of the course. Even if I am a SEO Professional myself, I learned new tricks and perks to use to my arsenal. Thank you!