Lessons
Chapter 1: Welcome and Introduction
1Welcome to the Retargeting Admasterclass
06:42 2What Are Remarketing and Retargeting- Defining Our Objectives and Purpose
16:32Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
3The Digital Advertising Ecosystem - Part 1
12:52 4The Digital Advertising Ecosystem - Part 2
10:28 5Understanding Ad Exchanges and How They Work
19:39 6What Remarketing Looks Like on the Inside
10:22Quiz - Chapter 2
Chapter 3: Developing Your Remarketing and Retargeting Strategies
8Audiences and Segments- The Foundation of Your Remarketing Strategy
07:11 9Understanding Intent Signals and Visitor Engagement
11:47 10Behavioral Characteristics - The Composition of Your Segments
14:59 11Combining Characteristics - Infinite Possibilities
06:30 12Characteristics That Matter to You - Your First Assignment
02:09 13Quiz - Chapter 3
Chapter 4: Planning Your Retargeting Campaigns Like a Pro
14Funnel Based Segmentation - Funnel Mapping
09:34 15Funnel Based Segmentation - Using the Funnel to Develop Your Lists
13:40 16Using Your Website to Plan Your Remarketing Lists
19:18 17Mapping Your Ad Groups Using Your Lists and Values - Part 1
13:13 18Mapping Your Ad Groups Using Your Lists and Values - Part 2
14:23 19Quiz - Chapter 4
Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments
20Introduction to the Google Analytics Tag
04:52 21Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag
04:08 22Adding Your Google Analytics Tag to Your Website and Verifying That It's Working
13:00 23Quiz - Chapter 5
Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
24The Benefits of Using Google Tag Manager
09:32 25Signing Into Your Google Tag Manager Account
07:40 26Adding Your Basic Google Analytics Tag Through Google Tag Manager
11:23 27Setting Up Custom Button and Link Click Tracking in Google Tag Manager
19:39 28Adding Page Level Scroll Depth Tracking in Google Tag Manager
14:57 29Adding Custom User Engagement Timers in Google Tag Manager
12:30 30Adding Google Adwords Conversion Tracking Through Google Tag Manager
09:56 31Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager
10:11 32Quiz - Chapter 6
Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account
33Linking Your Google Adwords and Google Analytics Accounts
09:54 34Introduction to the Google Analytics Audience Builder
17:22 35Building Remarketing Audiences in Google Analytics Based on URL Attributes
18:05 36Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data
22:15 37Setting Up Goal Based Remarketing Audiences in Google Analytics
13:36 38Setting Up Event Based Audiences Using the Google Analytics Display Builder
16:48 39Importing Remarketing Audiences From the Google Analytics Solutions Gallery
11:03 40Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns
18:49 41Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences
12:26 42Quiz - Chapter 7
Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords
43How Google Analytics and Adwords Talk to Each Other
08:41 44Importing Google Analytics Goals Into Adwords for Conversion Tracking
05:50 45Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords
14:19 46Quiz - Chapter 8
Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences
47Introduction to Building Retargting Ads Lists in Google Adwords
05:11 48Building New Remarketing lists inside Google AdWords Final
10:29 49Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic
11:14 50Quiz - Chapter 9
Conclusion
51Conclusion
01:59Final Quiz
52Final Quiz
Lesson Info
Conclusion
how do you? Re marketing fans and welcome to the last lecture of the course. This is where we say goodbye. The ending of course has always been bittersweet for me on the one hand, I hope that you've gained immensely from the course and that the content is going to be useful for you as you go through your career and that it was time well spent. Um on the other hand, of course, I'm sad to see you guys all go, but I'm excited for the opportunities that all that that you'll have in your careers and I'm excited to see how you apply the information that you learn throughout the course. I love getting feedback from all my students so if you have a second please leave a review for the course um drop me some feedback. It really means a lot. It goes a long way and it helps me out. One thing I want to mention before you go is my agency overdrive premium subscription. It's an online membership. It's very affordable. Check it out at Adventure PPC dot com forward slash training forward slash agency ...
overdrive or just google Isaac Kandinsky's agency overdrive and you'll find it. We cover topics like google ads, advanced strategies and google advanced conversion rate optimization techniques, but also how to run an agency recruiting proposals, how to find clients, how to write case studies. It's 2500 members strong right now and it's only getting better and definitely check it out, There's a free trial available, check it out and and see if you like it. You never know you might find something useful there. Um And we also cover facebook ad strategies and and overall strategies for digital advertising competence and it's very transparent. I give you over exactly what I've learned over the course of my career that just about does it for me again. Thank you all very much. I sincerely appreciate it. Thank you for participating in this learning experience on Fiverr And I hope to see you all again very soon in the agency overdrive at another course. Or just just say hello until next time. And remember keep on trucking.
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