How do your marketing fans and welcome back in this lecture, I want to show you how to import goals into Adwords to use them as conversions and also had a view which conversions you've imported from analytics here we are in the campaigns menu of our Adwords account to get into the conversion section where you're gonna see a lot of different information about conversions and goals. You want to go to tools and then click on conversions. The first thing we see is a list of our conversion actions. We have the name of our conversion action over here. We see the source of the conversion action which is important because as you continue to add a lot of goals and and a lot of add a lot of different conversion actions. It might get confusing which ones are being tracked through the Adwords tag and which ones have been imported in from google analytics. So in the source column you'll typically see three or four different types of sources. Anything that says website means it's being tracked from ...

an Adwords tag. I know it's not the best way to name it but that's google's default way of naming any conversions that's being tracked from the Adwords conversion tag that's directly embedded onto your site. Either that either directly through a plug in or through google tag manager. If it's coming from the Adwords tag it's going to be considered the source is gonna be considered website. When you see the sources analytics like it is over here for this form submission. That means very simply that it's a goal being imported from google analytics and we're now using it as a conversion action inside of Adwords you'll also sometimes see calls from ads and calls from website calls from ads typically referred to calls that were made from at extensions on your ads or from a call only campaign and calls from website usually referred to dynamic number insertion, dynamically generated phone numbers on your actual website itself. We could also see the category of any given conversion which is something that you pre select. That's something that you can customize and modify. We see it's tracking status, the conversion window and we could see obviously how many conversions, the conversion value um and a bunch of different metrics that we're not gonna go into too much detail here. But now let's say you wanted to import some of your goals from google analytics and pretend that you haven't done that yet. Let's go into google analytics and import a goal that we have not previously imported up until now. So I'm gonna navigate to my admin section instead of going to audiences in the property menu, we're gonna go two goals in the view menu. Go over to goals and I see this one goal here called New student and I want to import that into my Adwords account. So I know that my Adwords account in my and my analytics accounts are linked. So I'm all set up to do that. I jump back into Adwords and in the left hand menu over here we go down and select google analytics. This is going to show us all the google analytic goals that have not been previously imported into our hours account and here we are we find new students. We're going to see goals associated with any number of properties that are linked to this Adwords account. So that's something to keep in mind. For example if you have a number of different properties, you might be tracking sub domains, you might be tracking a resource library which is hosted on a sub domain. You might be tracking an external blog and those different analytics properties that are under that one parent google analytics account could be all linked to your google Adwords account to this one google Adwords account so we have a new student and we simply click import, I have a number of settings that I can configure. I could choose my category. So this is going to be a purchase or a sale and you're gonna select whatever that goal conversion is categorized for your business and we could select the value. So let's say I want to assign a static value. I click each time it happens the conversion action has the same value. I select my currency and I'll label it as let's say $90 for the average conversion value of that specific goal that I just imported. I choose my conversion window which means how long from the first click on an ad will a user be able to come back convert trigger that goal and it will still be attributed back to that original ad click. So the typical default of 30 days, you can change it, make a custom um, and make a number that suits the conversion window for your business and for this specific goal we're gonna leave count as every conversion. We're gonna leave including conversions columns. Yes, we're not gonna get too into much detail now and we're gonna leave the attribution model as used last click which is the standard um, attribution model that most of you are gonna want to use. But either way we're not getting into the details of attribution modeling here in this course. Go ahead and click import goals and we're done. You click close and now we see that the new student goal has been imported as we see right here. Remember once you import a goal it's going to start counting those conversions in Adwords. So for example, if I already had an Adwords conversion tag, which I do, that's tracking this new student goal, then this is not something that I want to, this is not a goal that I want to import from google analytics into adwords because I'll be getting duplicate conversions. That's that concept we spoke about in the previous lecture and I don't have any good reason to be duplicating conversions where I'm showing two conversions per user? Yes, you could segment out your data by conversion name and you could see that they are not true duplicates but there's no real point in importing a goal. If you're if you're already tracking that goal in Adwords, it's just a situation that's gonna lead to confusion for you and your clients now that you understand a little bit about importing goals from analytics into adwords, we can now go ahead and dive a little further into the more important, more essential re marketing aspect of google Adwords and google analytics working together which is taking a look at audiences how google analytics audiences are brought into Adwords where to see those audiences were to look at the information contained in the attributes of those audiences inside Adwords. And we're also gonna talk about using the actual google Adwords audience builder to create remarketing audiences from scratch inside adwords without using all the complicated aspects of the google analytics audience building that we've been working on up until now. So thanks very much guys and I look forward to talking to you guys soon in a few seconds

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Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

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Importing Google Analytics Goals Into Adwords for Conversion Tracking

Importing Google Analytics Goals Into Adwords for Conversion Tracking

Lesson Info

44. Importing Google Analytics Goals Into Adwords for Conversion Tracking

Lessons

Welcome to the Retargeting Admasterclass

What Are Remarketing and Retargeting- Defining Our Objectives and Purpose

The Digital Advertising Ecosystem - Part 1

The Digital Advertising Ecosystem - Part 2

Understanding Ad Exchanges and How They Work

What Remarketing Looks Like on the Inside

Quiz - Chapter 2

Audiences and Segments- The Foundation of Your Remarketing Strategy

Understanding Intent Signals and Visitor Engagement

Behavioral Characteristics - The Composition of Your Segments

Combining Characteristics - Infinite Possibilities

Characteristics That Matter to You - Your First Assignment

Quiz - Chapter 3

Funnel Based Segmentation - Funnel Mapping

Funnel Based Segmentation - Using the Funnel to Develop Your Lists

Using Your Website to Plan Your Remarketing Lists

Mapping Your Ad Groups Using Your Lists and Values - Part 1

Mapping Your Ad Groups Using Your Lists and Values - Part 2

Quiz - Chapter 4

Introduction to the Google Analytics Tag

Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag

Adding Your Google Analytics Tag to Your Website and Verifying That It's Working

Quiz - Chapter 5

The Benefits of Using Google Tag Manager

Signing Into Your Google Tag Manager Account

Adding Your Basic Google Analytics Tag Through Google Tag Manager

Setting Up Custom Button and Link Click Tracking in Google Tag Manager

Adding Page Level Scroll Depth Tracking in Google Tag Manager

Adding Custom User Engagement Timers in Google Tag Manager

Adding Google Adwords Conversion Tracking Through Google Tag Manager

Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager

Quiz - Chapter 6

Linking Your Google Adwords and Google Analytics Accounts

Introduction to the Google Analytics Audience Builder

Building Remarketing Audiences in Google Analytics Based on URL Attributes

Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data

Setting Up Goal Based Remarketing Audiences in Google Analytics

Setting Up Event Based Audiences Using the Google Analytics Display Builder

Importing Remarketing Audiences From the Google Analytics Solutions Gallery

Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns

Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences

Quiz - Chapter 7

How Google Analytics and Adwords Talk to Each Other