how do your marketing fans and welcome back. So you've come a really long way so far and you deserve a lot of recognition for that, in my opinion. The majority of the work and the tough work and understanding of how re marketing operates, what it takes to create successfully marketing campaigns that's done already. That's all behind you. You have a very solid understanding of how to get insight into your customers, how to use that insight to segment out your lists, how to use your list. So now successfully plan these campaigns, figure out what the objectives are of each ad group, what each list represents, what level in the buying funnel are the customers or the visitors in a particular list likely to be in. You also have a really good understanding of the history and the mechanics of what's going on behind the scenes when re marketing added service. So you really know a lot and the tough stuff is behind us now. We're going to spend a lot of time going through step by step how to actua...

lly implement and build and run and optimize these campaigns inside google analytics, Inside Adwords and in additional third party re marketing platforms as well because most of the rest of the course is going to be my computer screen as you follow along and as I explain what I'm actually doing and maybe we'll throw in some slides in a presentation here or there. You're not going to see too much more of me, at least my face for the remainder of the course and for some of you that might be good news and for some of you maybe not. But either way let's talk about the google analytics tag. That's the next step in this process. We're going to be using google analytics and google Adwords in conjunction to build our re marketing campaigns in Adwords. But google analytics provides a lot of flexibility when creating these remarketing audiences that google analytics does not provide for example tracking time on site. That's something which is done via the google analytics tag and not via the google Adwords tag the adwords remarketing tag. That is so our first step is to get into analytics. Figure out where that analytics tag is loaded on our website and verify that that tag is reporting. Now most of you probably have a google analytics tag and a google analytics account set up. If you don't then all you need to do is go to google dot com forward slash analytics or analytics dot google dot com And sign into google analytics with the same email address that you use to sign in to add words the same google account. That's going to be the google analytics account you're going to use. So you're going to set up that google and google analytics account and you're gonna log in if you don't have an Adwords account at all yet. Not a problem. Um skip that stuff for now. Just create your google account and log into google analytics, the google analytics tag is how we start collecting audience data when your website loads. It sends a request to a server that has a piece of javascript code on that page is contained in the html of that page. That's your google analytics tag that you're going to add your website and I'm gonna show you exactly step by step how to actually add the google google analytics code in the right place. That google analytics javascript code starts sending data back to google analytics servers about you after google analytics records all that data on their server. They're processing engine then creates your google analytics reports and the reports are the actual data and all the different numbers and all the different charts and graphs that you see in that visual dashboard inside google analytics. I'm gonna show you once again the proper places to add the google analytics tag and to make sure that it's working. But just keep in mind it's an interesting and important thing to know that the google analytics tag is universal which means it goes on every single page of your site that you want to record data once again that doesn't mean that you're going to be necessarily retargeting your campaigns to every single person who visited every page of your site. You're just recording data. You want to record that data. Google analytics is not only going to be for re marketing campaigns. You're gonna be able to use that google analytics data to optimize your website. You're going to see which pages get the most views, you're going to see which pages, what types of visitors get the most conversions. There's a huge, endless, really endless amount of information contained inside those google analytics reports and you're gonna use them for a lot of other things in your online advertising, online marketing, online optimization journey other than google adwords, remarketing campaigns. So it's important to make sure that that tag is set up and set up properly. So let's not dilly dally any further. Let's let's jump into the computer. Let's go into our google analytics account. We'll get the tag, we'll add it to our site, will verify that it's working and then we're gonna start building our audiences in the google analytics audience builder. So goodbye for now and I'll catch up with you guys soon in the next section.

Class Materials

Free Downloads

Scroll Tracking.docx

buy this class

$00

Buy Class

Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

79.7K Students

99% Recommend this Class

00 Student Work

0 Video lessons in HD
00h 00m of class content
Exclusive bonus content
Lifetime access, anywhere, anytime
Streaming access on desktop and mobile browsers
Download and offline access with class purchase
Offline sync with our iPhone & iPad apps
100% satisfaction guarantee

Isaac Rudansky

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally and over 900k students worldwide.

2,000+ classes ranging from fundamentals to advanced techniques.

Introduction to the Google Analytics Tag

Introduction to the Google Analytics Tag

Lesson Info

20. Introduction to the Google Analytics Tag

Lessons

Welcome to the Retargeting Admasterclass

What Are Remarketing and Retargeting- Defining Our Objectives and Purpose

The Digital Advertising Ecosystem - Part 1

The Digital Advertising Ecosystem - Part 2

Understanding Ad Exchanges and How They Work

What Remarketing Looks Like on the Inside

Quiz - Chapter 2

Audiences and Segments- The Foundation of Your Remarketing Strategy

Understanding Intent Signals and Visitor Engagement

Behavioral Characteristics - The Composition of Your Segments

Combining Characteristics - Infinite Possibilities

Characteristics That Matter to You - Your First Assignment

Quiz - Chapter 3

Funnel Based Segmentation - Funnel Mapping

Funnel Based Segmentation - Using the Funnel to Develop Your Lists

Using Your Website to Plan Your Remarketing Lists

Mapping Your Ad Groups Using Your Lists and Values - Part 1

Mapping Your Ad Groups Using Your Lists and Values - Part 2

Quiz - Chapter 4