Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Your Project
as mentioned in the introduction, I want you to follow this class by creating your own symbol for use in a brand identity. I'm going to provide some content for you to begin branding. A small hip bar called Common association that is gearing up for its grand opening. If you have a client of your own that you'd like to design for or if you want to come up with something yourself, that's fine. So long as you're gonna be practicing the techniques, I'll be showing you part of this process will be staying organized so that at the end, your presentation to the client is not a larger project than it needs to be in my practice. I use a personally branded in design template that I collect all of my work in along the way for the purposes of this class, I provided an unbranded template for you to download, which I'll be calling our pitch deck. I'll check in with you at key points to show you how I'm organizing our research ideation and design process so that the pitch deck is immediately presenta...
ble to the client. Once we finish
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding