Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Free Sketching
the first technique we're going to use is free sketching and it's the most straightforward way to get a mass amount of visual ideas on the paper. What you'll need is a large sketch pad or paper, a pencil and a sharpie. Alright, so what we're gonna do here is I like to call this sort of the visual version of mind mapping, right? So I'm calling it free sketching. You can call it whatever you want, but it's really just trying to get again as many ideas out on paper. But we're gonna do it instead with little sketches to get started. What we're gonna do is we're just gonna draw a couple of lines here with our pencil. Mhm. And we're gonna do some horizontal here. And what we're doing here is we're just creating um sort of grid that that gives us a lot of tiny little canvases that we can draw on. And the good thing about this is that it's quick and dirty, right? So that's one of the reasons I want you drawing with a sharpie because with a sharpie, you can create something that has a little bi...
t of a graphic style, right? You can create a very thick lines and very easily mimic graphic shapes um with a sharpie and then the pencil just sort of fades into the background, giving you a sort of a nice grid here. Again, Speaking to this idea of this being a visual mind map. We're gonna go ahead and start sketching things that remind us of our keywords. So what we're going to have to do is draw those keywords on the bottom left hand corner or wherever you want. So I'm remembering that my keywords are magic. Mhm supernatural. Mm hmm. Oddity. Mhm. Unmasked and gathering. So as I'm looking at these words, I'm just trying to think of what comes to mind visually. So again, when I was thinking of magic sort of this idea of a top hat right? Or maybe this idea of a magic wand and sort of these like sparks coming out of it. And again, these are not great illustrations right there just quick little doodles. The point of this is not to make a good design. The point of this is to make a good concept and get it out as quickly as possible. I'm thinking of a broomstick because I'm thinking of witches. Um and these are all pictorial, right? These are all sort of images that represent something in real life. But this is a really good opportunity for you to start thinking out of the box and start thinking abstractly. So when I think of magic, yes, I think about all these pictures. But um you know, I was just alluding to this uh this sort of magic wand with all these sparks coming out. Right, so magic has this sort of ethereal sparky quality to it. This is your chance to get a little bit poetic and just use words that maybe are again associated but not necessarily synonymous. So I'm thinking that magic to me has this sort of sense of mystery and it has a sense of weight. Um so I start thinking about what does that look like, visually, I just think about this big sort of black tenseness and maybe things sort of flowing around it. Right, That to me is mystery, its weight. And so in that sense I can sort of relate it back to the concept of magic and then from there I can iterate, I can use the same sort of idea that its mystery and weight in the center here, but instead of things flowing around it like that, maybe stuff is coming in and out of it. Right, That's why it's not really important to worry about rendering, You're just playing around here. So in the end here you should have quite a few concepts laid out because it's so quickly because it's so easy to iterate quickly on this thing. Um you can generate as many as as you know, hundreds in minutes. So again, I invite you to just create as many as you can relating back to your keywords and then picking out some of your favorites, so that later on you can bring them in to illustrator or start sketching them to be a little bit more robust and then figure out which ones are your favorites and which ones are the most successful
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
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