Lessons
Class Trailer
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15
8
Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Pitch Deck Completed
All right, So that does it for our pitch deck. I want you to go through it again and see that it tells a cohesive brand story for your client. You should have a design brief at the beginning, followed by a summary of key points discovered during your research, and then you should have a list of keywords that set the tone for the brand, followed by a mood board to provide supporting and inspirational visuals. After this, your chosen concepts should shine through and tie the whole thing together.
Class Materials
Bonus Materials with Purchase
Pitch Deck
postcard.psd
shirt.psd
bottle.psd
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding