Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Book Recomendations
There are a ton of digital resources for brand mark inspiration. But going through Pinterest boards and instagram galleries can't really compare to the feeling you get from paging through a highly curated and printed book logo modernism, the Los Lobos book series, logo, type and symbol. All pulled together massive amounts of symbols and letter forms that can help you generate ideas where you might be stuck. I can't tell you how many times I've been grateful to have these two page through there just refreshing to have when you're in the middle of a creative slump. I'd also recommend looking at art, architecture and even photography books for ideas on shapes or patterns. The book sightless, for instance, was written by an architect who wanted to push the boundaries of three dimensional form. There are 1,001 shapes here that can give you all sorts of ideas for how to create something unique. So don't forget to look for those unexpected gems.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding