Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
The Designer's Approach to Drawing
There are a million and one different ways to sketch. This is where we'll use some of those pencils and markers and learn a couple of methods for designing the three symbols we've outlined for the class, your abstract symbols, pictorial symbols and monograms. The drawing techniques I'm going to show you here are used by designers because they're very accessible and systematic, so they're easy to use and you can rely on them as dependable creative guides. I don't want you to worry about your ability to draw here. Most designers I know say that they're drawing skills are poor. These techniques are less about illustration and more about how you can think of ideas and carry those ideas through to a final design. So let's get started.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding