Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Getting Started
Hi and welcome to Simple Design for branding. I'm so excited you're here. This course is built into four major sections. In this first one, we'll give an overview of symbols and try to understand them as a design practice, but also as a broader cultural concept. In the second section, we'll learn how to get specific about the needs of a branding project and set ourselves up for a good working process. In the third section we'll get our hands dirty and learn some ideation techniques to generate ideas within illustration and typography. And finally, in the fourth section, we'll learn how to bring those ideas into a digital space and make sure they maintain a good amount of character. Throughout the course, I'll have you build your own set of brand marks and in the end you'll have a full presentation showing off your design, thinking I've included some files to download in the next section that will help you follow along with me as we build open them up and get a good feel for the layout.
We'll come back to these soon enough and start filling them in with your designs.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding