Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Aesthetic Terminology
aside from taste and cultural context, we can discuss symbols using aesthetic terminology, designers lien on some of these terms when arguing their design decisions and they're very helpful concepts to know as they can lead us to making better choices and help us understand what might be going wrong in our designs. There are five basic design principles that can help you better understand what goes into a well structured symbol. The first is positive and negative space. This concept refers to how much space is being taken up by a subject versus how much space is left open. We usually visualize negative spaces white and positive spaces black like in this M. C. Escher drawing second we have balance which of course refers to concepts of symmetry, where elements are similarly placed on either side of the composition and then asymmetry where elements would be intentionally imbalanced. Rhythm is another aesthetic principle which relates to repetition and pattern. That creates a sense of move...
ment or timing contrast refers to how different two elements are, whether that's a difference in form, color, weight, size or anything else really. And finally this hierarchy, which is incredibly important hierarchy refers to the order in which you see or read elements of a design. Start using these terms when describing your own work and the work around you. You'll start to understand what goes into making an aesthetically successful design
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
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