Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Summary
Congratulations. You finished the course. I've shared with you some practical techniques on how to build your own brand identity using symbols. We learned a basic understanding of what symbols are and how they function in society and within brands. And we've also covered some practical techniques for creating your own ideas and we've learned how to bring those into a digital space and tighten them up so that they maintain as much character as possible. Finally, we explored how to maintain character and variety among your symbols when reconstructing them in a digital space. So you're already go on the fiber marketplace and start your own branding gig today. And while you're at it, check out fiber, learn to brush up on some more skills. I wish you the best of luck and I hope to see some of your designs out there in the world soon. Mm hmm, mm hmm. Mhm.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding