Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Stylistic Variations
sometimes we vectorized an illustration and we find that it's lost a lot of its character or that it doesn't quite look as interesting as we thought it would on screen. I actually kind of like this symbol that I've done here and I did it during my grid exercise earlier on. But I wanted to see how I might make it more interesting. Usually when I think I'm done designing a symbol, I'll leave the computer for a bit, come back and ask myself how I might take what's in front of me in an entirely new direction. I ask myself a very simple question, which is how can I change this next? So let's take a look at this symbol and see what happened. The first thing I usually do is try to change the stroke weight. If there is one, it's a quick and easy change and helps me to start seeing my shape in a different light from there. I made the strokes even bigger and masked out this sort of striped pattern in the background with only two iterations. This is already looking very different from where I sta...
rted next. I tried a version that was made up of little dots. Then another where I played with the overlapping shapes to create a positive negative look. And then I just made the whole shape black and put it in the middle of the circle. The point is after all of the concept ng and vector effort that I put into trying to get this symbol just right, I was left with the shape that I would be totally happy building a brand around. But since I was already safe with that one design, it wasn't hard at all to just go off the deep end here and start messing with the symbol in more extreme ways. I uncovered a much broader variety of solutions and each have their own merit, which means I have the option of showing the client a more diverse lineup when it finally comes to presenting. Doing this little exercise can help you flex your creative muscles and might just give you that extra push to take your symbol to the next level.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
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Branding