Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
What Is A Symbol
a symbol is anything that represents more than itself. Symbols helps society function in a quick and effortless way When they tell hundreds of millions of drivers every day to go one direction or another, symbols, help unite nations with patriotism and bring communities together around a common issue with flags. Religious symbols allow people to express a connection with the divine with sign language symbols help people speak where they otherwise wouldn't be able to. The study of symbols and signs is called semiotics. And the deeper you dive into this topic, the more you learn that these little images carry a lot of weight in society more than just providing information. Symbols have a deep effect on how we think and feel, and they can often be interpreted more easily and universally than words. Can these emotional and communicative qualities make symbols a powerful source for designers to consider across their entire practice. But especially so in branding. When you're vying for atten...
tion as a brand, you want to get your message across as succinctly as possible. So your audience understands you right away, and with little room for misinterpretation, your use of a symbol and a brand is an excellent opportunity to get that message delivered effectively.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding