Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Knowing Your Client
research should always be your first step before any design work has started. I have included a design brief in your pitch deck that outlines the project with a brief paragraph list of deliverables and any notes that can outline more expectations for the project. If a design brief hasn't been provided to you by the client, you'll have to make one to do this, make sure you understand your client well. Through initial conversations, ask a lot of questions about how they do business, who they want to be and why they do what they do, identify their demographic, their competitors, their mission statement and any existing brand values, assemble this information together onto one page and write a summary of your findings that you and the client both agree to be accurate. When I was working on the brand identity for a line of jim's called kiwi, I actually worked with the client to develop their mission statement and brand values. This early conversation helped the project feel collaborative an...
d was a good talking point for us to return to throughout the creative process. You won't always have to do this, but it's a great moment to inject personality and inform the brand at an early stage. The next page of your pitch deck includes a list of the relevant findings for our bar common association. You can see that our demographic is anyone between 25 and 35. He was interested in alternative music fashion and unique cocktails. The mission statement is to bring a whimsical curiosity to our neighborhood through unexpected drink and company and the brand values, our community vulnerability and free spiritedness. We'll be using these statements in our next section to inspire a graphic personality for our symbol.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding