Lessons
Class Trailer
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15
8
Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Setting the Stage
Before diving into production, it's important that you lay out a map to know where you're going. It's the designer's job to set expectations for themselves and for the client at the start of the project. This way, you can always have your roadmap to refer back to when conversations about the project seemed to get off track, clarifying the intent of the project will also guide you during the creative ideation process. In this section, we'll review what you need to lay the groundwork for your project.
Class Materials
Bonus Materials with Purchase
Pitch Deck
postcard.psd
shirt.psd
bottle.psd
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding