Lessons
Overview
1Getting Started
00:50 2What Is A Symbol
01:05 3Types of Brandmarks
01:48 4Identity Systems
03:29 5Minimalism Vs Abstraction
02:08 6What Makes A Good Symbol
02:26 7Aesthetic Terminology
01:15Other Things To Keep In Mind
02:26 9Book Recomendations
00:48 10Your Project
00:52 11Quiz: Overview
Clarifying Your Intent
12Setting the Stage
00:23 13Knowing Your Client
01:30 14Generating Key Ideas
03:27 15Moodboards
02:59 16Quiz: Clarifying Your Intent
Techniques
17The Designer's Approach to Drawing
00:36 18Free Sketching
03:57 19Illustrating With Shapes
10:24 20Thinking With Grids
10:26 21Customizing Type
14:06 22Building Letterforms From Scratch
07:08 23Quiz: Techniques
Finishing With Character
24Adding Life To Your Concepts
00:19 25Tightening Up
07:35 26Stylistic Variations
01:33 27Building Out A Set
02:01 28Pairing With Type
02:22 29Mocking Up
02:08 30Presenting the Line-Up
01:02 31Pitch Deck Completed
00:24 32Quiz: Finishing With Character
Conclusion
33Summary
00:47Final Quiz
34Final Quiz
Lesson Info
Presenting the Line-Up
So it's time to pull our chosen marks into the brand deck and we want to make sure that they're presented in a way that the client understands it cleanly and can see it a little bit in practice with our mock ups. So I'm just gonna take my mark from illustrator here. I'm going to paste it into in design and we're going to enlarge that. So it's nice and presentable and make sure we have our options sort of listen underneath. So I know I have three options here to present them. So this one is listed as option one. When I go to my next page here where I have all my mock up sort of in line and again, once I'm presenting to a client, I always want to make sure that I am including this sort of positive black and white version and then a negative white on black version just so they can see it in a lot of different possible iterations. We don't really want to include any initial sketches that we did at the beginning. As this can sometimes add unnecessary roadblocks between you the client and th...
e decision to move forward with one of the finished designs. Still keep those sketches on hand to show us a case study in your portfolio later on.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Muhammad Osama
He's great.
Student Work
Related Classes
Branding