Is Internal Linking Important
Lesson 16 from: SEO Copywriting: Optimize Your Website CopySarah Gordon
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Is Internal Linking Important
Lesson 16 from: SEO Copywriting: Optimize Your Website CopySarah Gordon
Lessons
Chapter 1: Introduction
1Course introduction
01:35 2How Does Your Website Work For Your Business
02:52Chapter 2: The Power of Good Copywriting
3Should You Write For Search Engines Or People
03:34 4Do You Know Your Brand Tone Of Voice
05:54 5Quiz Chapter 2
Chapter 3: What is SEO Copywriting?
So What Exactly Is SEO
03:58 7How Do You Write For Search Engines
05:53 8How Do You Make Sure Your Content Is Relevant
03:45 9Quiz Chapter 3
Chapter 4: Define your target audience
10Do You Know Your Target Audience
06:03 11How Do You Find Trending Topics
03:55 12How Do You Conduct Competitor Analysis
03:43 13Quiz Chapter 4
Chapter 5: The SEO golden rules
14How Do You Research SEO Keywords
05:41 15How Can You Use SEO Keywords Effectively
03:11 16Is Internal Linking Important
02:46 17Quiz Chapter 5
Chapter 6: How to create a content strategy
18How Do You Set Content Goals
01:58 19What Does It Take To Write Like A Journalist
05:07 20Why Create A Customer Journey
05:49 21Quiz Chapter 6
Chapter 7: Four writing tips to get results
22Keep it simple, keep it snappy
05:02 23Give your copy personality
04:08 24Write with purpose
02:07 25Edit, edit, edit
02:45 26Quiz: Chapter 7
Chapter 8: Conclusion
27You’re ready to begin!
02:12Final Quiz
28Final
Lesson Info
Is Internal Linking Important
providing links is your way of guiding customers around your site so they can find the information they need in this chapter we'll be taking a look at why linking is useful both for search engines and people think about all those times you go to a website and jump about between pages. You start on the homepage perhaps, but then you want to know what the company is all about and head to the about page. Then you compare a few of their different products before eventually making your online purchase. How did you get between all those pages? Did you go back up to the navigation bar at the top of the page and click through to each page one x 1 Or were you guided? Internal linking is a great way to support your ceo. It drives traffic to different pages for you and it shows search engines that you have usable navigable pages, which all goes towards building your page. Authority. Think of those algorithms, spiders. Again, they want to be able to hop from page to page on helpful links that you ...
provide them so they can map your whole site. Internal linking also increases the time people spend on your website, which means not only are they reading more and learning more about your brand, search engines are also paying attention to this. And considering it when ranking your site, remember what I mentioned before about trying to use keywords, when you're creating those links as well, they act like a signpost for search engines, showing them how you are offering more information and creating a strong internal architecture for your site as well as those traditional calls to action by now. More info etcetera. Consider adding in links like they do on sites like Wikipedia, highlighting several keywords within the content that a reader can click on for more information. This is a great way of linking from SEO keywords in an easy and natural way. Remember the power of a blog page as well. We talked earlier about how blogs are a great way to keep refreshing your website content with useful optimized information that search engines love. Now, as you refer to key terms and ideas in your website, you can link to a specific blog post. Talking about that idea, you act like your own Wikipedia. Not only does it keep people on your site instead of heading off to research somewhere else. It also shows search engines that you have a whole ecosystem of information and are a true authority on your topic now that you know all about SEO take this quick quiz and then let's move on to making you a copy writing genius
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Arsalan Ahmad
Wonderful experience, practicable and precise. I really liked the way it has been narrated; it was easy to grasp.
Kenneth Ndlovu
I enjoyed the level of knowledge in this course!