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Is Internal Linking Important

Lesson 16 from: SEO Copywriting: Optimize Your Website Copy

Sarah Gordon

Is Internal Linking Important

Lesson 16 from: SEO Copywriting: Optimize Your Website Copy

Sarah Gordon

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Lesson Info

16. Is Internal Linking Important

Next Lesson: Quiz Chapter 5

Lesson Info

Is Internal Linking Important

providing links is your way of guiding customers around your site so they can find the information they need in this chapter we'll be taking a look at why linking is useful both for search engines and people think about all those times you go to a website and jump about between pages. You start on the homepage perhaps, but then you want to know what the company is all about and head to the about page. Then you compare a few of their different products before eventually making your online purchase. How did you get between all those pages? Did you go back up to the navigation bar at the top of the page and click through to each page one x 1 Or were you guided? Internal linking is a great way to support your ceo. It drives traffic to different pages for you and it shows search engines that you have usable navigable pages, which all goes towards building your page. Authority. Think of those algorithms, spiders. Again, they want to be able to hop from page to page on helpful links that you ...

provide them so they can map your whole site. Internal linking also increases the time people spend on your website, which means not only are they reading more and learning more about your brand, search engines are also paying attention to this. And considering it when ranking your site, remember what I mentioned before about trying to use keywords, when you're creating those links as well, they act like a signpost for search engines, showing them how you are offering more information and creating a strong internal architecture for your site as well as those traditional calls to action by now. More info etcetera. Consider adding in links like they do on sites like Wikipedia, highlighting several keywords within the content that a reader can click on for more information. This is a great way of linking from SEO keywords in an easy and natural way. Remember the power of a blog page as well. We talked earlier about how blogs are a great way to keep refreshing your website content with useful optimized information that search engines love. Now, as you refer to key terms and ideas in your website, you can link to a specific blog post. Talking about that idea, you act like your own Wikipedia. Not only does it keep people on your site instead of heading off to research somewhere else. It also shows search engines that you have a whole ecosystem of information and are a true authority on your topic now that you know all about SEO take this quick quiz and then let's move on to making you a copy writing genius

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