Keep it simple, keep it snappy
now let's get down to the real nuts and bolts of how to write in this chapter. We'll do away with all the worries you have about not being able to write and memories of school essays. Well look at simple tricks and tips. You need to turn you into a copywriter, ipad delightfully capable, surprisingly affordable when it comes to keeping it simple, it's hard to beat Apple. Just go to their website and spend a bit of time browsing around. You'll be hit by short snappy, impactful phrases that inspire you to buy Apple products. One thing you won't see is many technical details. That's because Apple isn't really a tech brand in the traditional sense, it's crossed over to become a lifestyle brand. It doesn't sell you more memory space. It sells you more amazing photos and it doesn't sell calorie counting watches. It sells fitness experiences. Just take a look once you focus in on it, you realize nothing on the site is very difficult to understand. Even to the tech challenged. We can also learn...
how to apply similar techniques to our brands. When you're writing about your own business, it can be so easy to get bogged down in the details. We want to explain everything. You don't want to know how long. My first version of this fiver learned class was, but often simple is better. People are busy, They have short attention spans, They've clicked through to your website because they think you can help them with a problem. They have so let them know how you can help Keep sentences short and sharp with plenty below around 20 words. This doesn't just make your content easier to read search engines like it too. Have a look at these two written texts and think about which one works best for you. The approach to writing SEO content worked and we were able to get across all our points to appeal to customers while also weaving in keywords. That would help drive traffic through search engines or it worked with our approach to writing SEO content. We were able to get across all our points to appeal to customers and we wove in SEO keywords to drive traffic to The 2nd 1 was more interesting to read, wasn't it? The first one is a bit more complex and loses readers about halfway through Now you may have spotted a sentence beginning with and there I don't know about you but in school I was always taught not to do that. The beauty of modern copyrighting rules is that you can break the rules. Short snappy sentences starting with because or and are eye catching and interesting. And the antidote to school essay writing so don't worry throw those old rules out the window. Of course that's not to say every sentence should be short and snappy if you repeat the same sentence length too often the content becomes boring. The mind likes to mix it up with shorter and longer sentences. Take this text for example the Samson smart tv is high deficient and led it is streamlined for simplicity with different entertainment apps, expect seamless connections with intuitive features, discover your favorite movies and shows with the Universal Guide. The Tv provides smart home living to control all of your devices. It's a bit boring isn't it? Now have a look at this step into your smart Tv streamlined. For simplicity you can switch between different entertainment apps and discover your favorite movies and shows in a whole new way with the Universal Guide tap into the convenience of smart home living from changing the thermostat to viewing a security camera on the Tv control all of your connected devices right from the couch. It is similar information but with a mix of shorter and longer sentences, keeps you reading and creates a nice flow. Another thing to look out for when it comes to your website content is your paragraphs. Nobody wants to open a web page and face a wall of text. So right in short paragraphs of just a couple of sentences each and in lots of little headers to point readers towards what you're saying. And if you want to sum up key ideas without writing too much, make them bullet points instead. This all makes text easier to read and it jumps out at someone who may just be scanning the page for information. So now you know that simple and snappy is key. Take the quiz and let's move on to the next stage of your copyrighting, adding a little personality