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Social Media Content Strategy

Rita Cidre

Social Media Content Strategy

Rita Cidre

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Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Create impactful content that engages your audience immediately
  • Create an effective, organized and efficient social media content strategy
  • Implement your content strategy with ease
  • Conduct thorough and professional competitive research
  • Run an efficient content development process
  • Leverage content to connect with people and grow your bottom line

ABOUT RITA'S CLASS:

In this class, you'll learn how to create social media content with "thumb stopping power" with the essential skills required for developing and executing on a brilliant strategy.

You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.

The class covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.

WHAT YOU WILL LEARN:

  • How to create a killer content strategy for Facebook and Instagram
  • How to identify your target persona
  • How to develop your content mission statement and content fillers
  • How to set measurable goals and objectives for your campaign
  • How to do customer research and master empathy mapping
  • How to plan and organize your posts, select images and write strong copy

WHO THIS CLASS IS FOR:

  • Anyone wanting to start a career in content marketing and social media
  • Freelancers wanting to add Social Media Content Strategy to their skillset
  • Business owners wanting to improve social content
  • Digital nomads looking for work that they can do from anywhere in the world
  • Copywriters looking to elevate their existing skills
  • Bloggers, podcasters and influencers
  • All levels of experience

SOFTWARE USED:

Adobe Photoshop CC

ABOUT YOUR INSTRUCTORS:

Renowned marketer, designer and storyteller with 10+ years of experience. Rita Cidre is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.

Class Materials

Bonus Materials with Purchase

Social Content Calendar Template.xlsx
Competitive Research Template.xlsx
Social Media Content Strategy One Sheet.pdf
Starbucks Case Study.pdf

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