Create impactful content that engages your audience immediately
Create an effective, organized and efficient social media content strategy
Implement your content strategy with ease
Conduct thorough and professional competitive research
Run an efficient content development process
Leverage content to connect with people and grow your bottom line
ABOUT RITA'S CLASS:
In this class, you'll learn how to create social media content with "thumb stopping power" with the essential skills required for developing and executing on a brilliant strategy.
You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.
The class covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.
WHAT YOU WILL LEARN:
How to create a killer content strategy for Facebook and Instagram
How to identify your target persona
How to develop your content mission statement and content fillers
How to set measurable goals and objectives for your campaign
How to do customer research and master empathy mapping
How to plan and organize your posts, select images and write strong copy
WHO THIS CLASS IS FOR:
Anyone wanting to start a career in content marketing and social media
Freelancers wanting to add Social Media Content Strategy to their skillset
Business owners wanting to improve social content
Digital nomads looking for work that they can do from anywhere in the world
Copywriters looking to elevate their existing skills
Bloggers, podcasters and influencers
All levels of experience
Adobe Photoshop CC
ABOUT YOUR INSTRUCTORS:
Renowned marketer, designer and storyteller with 10+ years of experience. Rita Cidre is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.