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Lessons
Course Introduction
1Welcome
01:19Setting Objectives
2Marketing Funnel
02:50 3Key Performance Indicators
00:47 4Quiz: Setting Objectives
Identifying your Target Audience
5Marketing Personas
03:36Customer Research
01:44 7Facebook Audience Insights
06:45 8Survey Monkey
05:55 9Empathy Mapping
02:34 10Quiz: Identifying your Target Audience
Defining your content strategy
11Content Mission Statement
02:23 12Researching Competitors
08:47 13Content Pillars
04:52 14Identifying Post Types
04:50 15Quiz: Defining your content strategy
Executing on your content strategy
16Executing on your Content Strategy
00:38 17Planning your Posts
07:57 18Selecting Visuals
03:34 19Writing Copy
02:33 20Quiz: Executing on your content strategy
Creating an efficient process
21Creating an Efficient Process
00:16 22Reusing content
02:19 23Getting Help
10:11 24Quiz: Creating an efficient process
Measuring and Optimizing
25Measuring Performance
00:29 26Facebook and Instagram Analytics & Insights
02:14 27Multi-channel content strategy
00:40 28Quiz: Measuring and Optimizing
Conclusion
29What we learned
01:26Final Quiz
30Final Quiz
Lesson Info
What we learned
congratulations on completing the course. I hope you feel ready and excited to create a social media content strategy that will keep your followers engaged with and excited about your brand. In this course, you learned how to get yourself in the shoes of your target customer by developing personas and empathy maps. You spent time developing a content mission, doing competitive research and identifying content pillars to serve as the backbone of your content strategy. We discussed top strategies and ideas to create thumb stopping posts and execute on your content strategy as well as create efficient content creation processes from leveraging, paid tools to creating a content calendar, re posting and cross promoting. Finally, we talked about analytics in ways to measure and optimize the performance of your posts. Now that you have this new skill, take advantage of it. You can go to fiber and set up a new gig or improve your current service catalog. You can also check out other gigs in th...
is category to get an edge over your competition. If you ever want to reach out with me or work on a conscious strategy project together, you can find me on fiber or you can check out some of my gigs from the bottom of my heart. Thank you for joining me in this social media content strategy journey. I hope to hear from you soon. Bye mm hmm.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Carolina Sosa
Es una excelente clase, muy didáctica interesante y amena.